Paid Social Specialist

Found in: Appcast Linkedin GBL C2 - 3 weeks ago

Coral Gables, United States GlueIQ Full time

Department: Media

Direct Report: Media Director

Title: Paid Social Specialist

Level: Associate


ROLE DESCRIPTION

This is a full-time hybrid role for a Paid Social Specialist at GlueIQ. The role is located in Coral Gables, FL, with flexibility for some remote work. As a Paid Social Specialist, you will be responsible for managing and optimizing paid social media campaigns across various platforms. You will collaborate with cross-functional teams to develop and execute social media advertising strategies, analyze campaign performance, and provide recommendations for improvements to achieve client objectives.


WHAT YOU'LL DO

  • Take an active role in developing paid social strategies for clients that support their overall digital marketing program
  • Develop and execute Paid Social campaigns for multiple clients on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube and others
  • Collaborate with other team members on research, campaign creation, and optimization efforts
  • Conduct extensive audience, placement, and platform research to help inform Paid Social strategies for clients
  • Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate or demonstrate this
  • Create and present monthly and/or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement 
  • Forecast performance and spend for future budget recommendations
  • Translate strategic recommendations concerning digital experiences into actionable items
  • Collaborate with organic social and other paid media account leads to ensure strategies are aligned across all channels
  • Work closely with vendors, agency partners, and platform reps
  • Assist in new business efforts/sales pitches as needed
  • Proven experience managing and optimizing paid social media campaigns, including Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and other platforms.


REQUIREMENTS

  • 2+ years of experience managing paid media campaigns, with an emphasis on paid social
  • Proficient use in Facebook Ads Manager; Strong understanding of LinkedIn, Pinterest, and Twitter 
  • Proficiency in Microsoft Office, Word, Excel, and PowerPoint/Keynote
  • Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile) 
  • Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
  • Facebook Blueprint certified a plus
  • Experience developing testing structures and compiling client-facing deliverables based on performance
  • Strong written and verbal communication skills
  • Knowledge of digital marketing best practices, industry trends, and emerging technologies in the social media advertising space.
  • Strong analytical skills and ability to analyze campaign performance data to identify insights and make data-driven optimizations.
  • Experience with social media advertising tools and platforms, such as Facebook Ads Manager, Google Ads, and third-party social media management tools.
  • Excellent communication skills and ability to collaborate with cross-functional teams to develop and execute advertising strategies.
  • Strong attention to detail and ability to work in a fast-paced environment with multiple projects and deadlines.
  • Relevant certifications in advertising, social media advertising and digital marketing are a plus.


BENEFITS

  • Glue-IQ pays 100% of Health plan premium (health, dental, vision)
  • Hybrid working environment; 3 days (of choice) required in-office
  • 401k Plan
  • Client-specific benefits and perks
  • Office is the heart of Coral Gables


ABOUT GLUEIQ

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients


*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.


The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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