Head of Growth

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Los Angeles, United States PostCredit Full time

Job Description: Head of Growth

Company: PostCredit

Website: postcredit.co


About PostCredit:

PostCredit is like Ramp for filmmakers, providing innovative solutions to streamline expense management and ensure receipt adherence for production accountants and producers. Our platform revolutionizes the way production expenses are managed by issuing spend cards tailored specifically for film and television productions. We're proud to have raised a pre-seed round led by Better Tomorrow Ventures (Ramp, Unit) as well as executives from Sony, Disney, Iconiq, Goldman Sachs. At PostCredit, we believe in empowering filmmakers with the tools they need to focus on their craft while we take care of the financial details.


Position: Head of Growth


As the Head of Growth at PostCredit, you will be responsible for driving user acquisition, retention, and revenue growth strategies tailored specifically for the film and television production industry. You will lead growth efforts focused on optimizing the customer journey, experimenting with new channels, and scaling our user base within the filmmaking community. The ideal candidate is a strategic thinker with a proven track record of driving growth in a fast-paced startup environment.

Responsibilities:

Strategic Planning:

  • Develop and execute a comprehensive growth strategy aligned with PostCredit's mission and tailored to the unique needs of filmmakers and production professionals.
  • Identify key growth opportunities within the film and television production industry and prioritize initiatives to drive user acquisition, activation, and retention.

User Acquisition and Conversion:

  • Lead efforts to acquire users within the filmmaking community through various channels, including digital marketing, partnerships, referrals, and engagement with industry-specific platforms and communities.
  • Optimize conversion funnels to maximize user acquisition and activation rates among production accountants, producers, and other industry stakeholders.

Retention and Engagement:

  • Develop strategies to enhance user engagement, reduce churn, and increase customer lifetime value within the film and television production industry.
  • Implement personalized and targeted retention campaigns to drive repeat usage and referrals among production teams.
  • Foster engagement and build relationships with filmmakers and production professionals through industry-specific marketing channels and platforms.

Marketing Channels Engagement:

  • Identify and engage with relevant marketing channels, platforms, and communities frequented by filmmakers and production professionals.
  • Collaborate with marketing teams to develop and execute strategies for content creation, distribution, and engagement within these channels.
  • Build and nurture relationships with influencers, industry organizations, and media outlets to increase brand visibility and credibility within the film and television production industry.

Data Analysis and Experimentation:

  • Utilize data-driven insights to identify growth opportunities and inform decision-making within the film and television production industry.
  • Conduct A/B tests and experiments to optimize conversion rates, user experience, and engagement among production professionals.

Product and Marketing Alignment:

  • Collaborate closely with product, marketing, and engineering teams to align growth initiatives with product development and marketing strategies tailored specifically for filmmakers and production professionals.
  • Provide insights and feedback to improve product features and user experience within the film and television production industry.

Performance Tracking and Reporting:

  • Establish KPIs and metrics to track the performance of growth initiatives within the film and television production industry.
  • Provide regular reports and updates to leadership on growth progress and results, with a focus on metrics relevant to filmmakers and production professionals.

Requirements:

  • Bachelor's degree in Marketing, Business, Film Studies, or a related field (MBA preferred).
  • Minimum 5 years of experience in growth marketing, user acquisition, or a related role, preferably in a fast-paced startup environment with a focus on fintech.
  • Proven track record of driving user acquisition, activation, and revenue growth within a niche industry or community.
  • Strong analytical skills and proficiency in data analysis tools, with experience analyzing data specific to the film and television production industry.
  • Experience with growth hacking techniques and experimentation methodologies tailored to the unique needs of filmmakers and production professionals.
  • Demonstrated success in engaging with marketing channels, platforms, and communities relevant to the film and television production industry.
  • Excellent leadership and team management skills with a passion for serving the needs of filmmakers and production professionals.
  • Strategic thinker with the ability to translate insights into actionable growth strategies tailored specifically for the film and television production industry.
  • Prior experience working in an early stage startup is a must have
  • Fintech experience is a must have
  • Experience working in film/tv production is preferred but not required


Join PostCredit and be part of a team that is reshaping the future of expense management for the film and television production industry. Your contributions will play a crucial role in empowering filmmakers with the tools they need to focus on their craft while we take care of the financial details.

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