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Assistant Brand Manager Marketing
2 months ago
Who We Are:
Founded in 2009, L.A. Libations is a next generation entrepreneurial beverage creator and incubator specializing in emerging brands. L.A. Libations (LAL) has played an important role as a best-in-class player for the past 10 years by forging industry successes, enjoying investment events, and prized brand exits with some of the biggest beverage companies in the world. As the Emerging Beverage Category Captain and a trusted advisor to many of the country’s largest retailers, LAL drives the majority of the “better for you” category growth by providing services for new and established brands. The “A to Z in the beverage industry,” L.A. Libations has made a substantial impression of how brands succeed and what people drink.
What We Do:
We trust our thirst and then get to work. Every year, we meet with more than 300 entrepreneurs from across the globe in search of brands that stand out in emerging beverage categories such as plant-based, functional, healthy digestion, and natural energy, to name a few. We collaborate with both emerging and national companies looking to bring their brand to the next level. Whether we create a brand from scratch or incubate and accelerate an existing one, we bring our fierce entrepreneurial spirit, vision, and wealth of experience to help build a brand’s strongest market position.
About L.A. Vibrations
Launched in August 2020, L.A. Vibrations (LAV) is the marketing agency umbrella of parent company L.A. Libations. At L.A. Vibrations, we work with new and emerging beverage brands to help launch, scale, and optimize brands, covering marketing strategy, branding, e-commerce, digital, retail, trade & field marketing.
The Role
We are seeking a talented and driven Assistant Brand Manager (ABM) to join our team. This role will support the larger Brand & Experience team with all marketing projects including retail and events. The ABM will support the day-to-day management of all brands including client communication, event and field marketing coordination, and project management. The role requires a basic understanding of the CPG landscape and general consumer marketing. The ideal candidate would have strong verbal and written communication skills with a proactive, can-do attitude. We are looking for someone who loves building relationships, has exceptional attention to detail, can multi-task, and handles many diverse projects simultaneously under tight deadlines.
Responsibilities
- Foster meaningful, trustworthy relationships with key client stakeholders through smart agendas, thorough recap notes, and concise client communication
- Support the brand marketing team in the day-to-day management of projects, tactical and administrative support across marketing channels
- Work with the internal team on meeting agenda topics, issue detailed and timely meeting recaps, and manage follow-ups
- Responsible for inputting all projects and tasks into Airtable with clear assignments and due dates
- Collaborate cross-functionally across digital marketing, creative, e-commerce, and operations to secure alignment/feedback/approvals on all major marketing deliverables
- Assist in maintaining retailer marketing calendars and internal trackers with promotional activities and marketing activations to share with the broader organization
- Develop clear presentations and be comfortable and confident in presenting to the marketing team and clients as needed
- Execute local Los Angeles events including logistics, planning, and reporting
- Organize and manage various promotional events such as product launches, tastings, and community outreach initiatives to create brand awareness and engage target consumers
- Help identify, establish, and nurture relationships with key local partners, such as event venues, retailers, and influencers, to leverage co-marketing opportunities
- Liaise with the marketing team to coordinate and then execute all mailings of coupons, SWAG & POS materials
- Manage all inventory of POS and SWAG storage unit, including maintaining and tracking inventory levels, alerting the team when stock is low, and reordering materials as needed
- Sit in on marketing meetings and brainstorms; actively participate in the development of marketing strategies
- Remain up to date on emerging trends in the CPG space, especially among key competitors
- Perform ad hoc duties to support the marketing team
Who You Are
- Branding, marketing, and collaboration are your favorite words.
- You are results-oriented, self-directed, inquisitive and entrepreneurially minded.
- An individual with a polished image and intriguing personality.
- Someone who is comfortable with taking initiative and able to spot opportunities.
- Extremely organized with acute attention to detail while prioritizing tasks amongst tight time pressures.
- Trustworthy, credible and a joy to be around; high level of integrity and excellent sense of judgment.
Qualifications
- Bachelor’s degree
- 2+ years of marketing experience at a CPG/beverage brand or full-service advertising or marketing agency
- Preferably 1-2 years working with high-level stakeholders and/or clients
- Able to thrive in a fast-paced, high-growth environment
- Strong interpersonal and communication skills
- Excellent creative, organizational, verbal and written communication skills
- Driver’s license and car required
- Ability to lift up a minimum of 30 lbs.
- Some weekend work required
- Travel is required for events
This is a hybrid role that requires coming into the office three times a week, some weekend work, and ~
