Marketing Specialist, Events

4 weeks ago

Louisville, United States VITRONIC Machine Vision Full time

Position Overview:

Responsible for creating and implementing events and campaigns that engage current and potential customers for the purpose of cultivating leads, generating new business, and increasing existing business. This role involves planning, executing, and evaluating experiential marketing campaigns that include events, tradeshows, and partnerships in a way that improves brand awareness and generates quantifiable incremental business.


Duties/Responsibilities:

· Collaborate with cross-functional teams (Marketing, Sales, Finance, Operations) to ensure events and corresponding campaigns deliver on overall corporate, marketing, and sales objectives.

  • Plan, manage and execute the logistics of trade shows and exhibits to achieve business objectives
  • Develop project plans for each show, including scheduling, promotion, equipment needed, literature/samples, and work with Sales on staffing
  • Ensure that each event is executed with excellence including branding, lead generation, data capture, coordination with 3rd party vendors (e.g. exhibit agency), conference organizers, and manufacturing/brand partners.
  • Work with partners on collaborative marketing initiatives and co-branded experiences
  • Ensure that built into campaigns and events is an interactive experience, including product demos and educational opportunities.
  • Utilize digital platforms and social media to extend the reach and impact of experiential campaigns
  • Analyze event performance, ROI, and customer feedback to optimize future campaigns and improve results. This analysis should include leads captured and business sourced from the events.
  • Prepare and present post-event reports to sales & marketing stakeholders
  • Manage to assigned event and campaign budgets, allocate resources effectively, and control costs to achieve desired outcomes.
  • Analyze best practices and industry trends for peers and other high-performing companies for insights and recommendations on continuous improvement.
  • Manage internal inventory of trade show equipment and supplies
  • Uphold the corporate trade show guidelines for consistent branding and strategy
  • Maintain regular communication with key contacts at trade publications and organizations for advertising, trade shows, etc.
  • Working knowledge of CRM system to create campaigns, upload leads, and report on findings
  • Louisville, KY is the preferred location, with considerations to remote candidates who meet the requirements.


Required Skills / Abilities:

  • Strong project management and organizational skills.
  • Excellent communication, negotiation, and interpersonal skills.
  • Experience working with CRM, data analysis and reporting tools.
  • Ability to work on multiple projects simultaneously and meet tight deadlines.
  • Knowledge of digital marketing platforms and trends and how they can be utilized to enhance campaigns and events
  • Excellent written and verbal communication skills and follow-through
  • The ability to work in a collaborative team environment to accomplish corporate objectives as a self-starter and independent individual
  • Ability to travel approximately 25% to trade show and other events.

Education and Experience:

  • Bachelor’s Degree with a focus in Business, Marketing, Communications or English preferred
  • 3-5 years of experience in marketing with relevant tradeshow/convention/meeting planning experience

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