Director, Marketing Activation
2 days ago
About the Company: MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™, Na Na Na Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram, and Facebook.
About the Role: The Director of Activation will be responsible for leading consumer marketing initiatives to drive brand awareness, engagement, and loyalty among a diverse global audience. In addition to setting global marketing strategy, this role is dedicated to executing high-impact marketing campaigns in the US that reinforce the brand as a leading toy brand in the industry. The ideal candidate will be passionate about working in a dynamic, fast-paced environment, have a strong background in consumer marketing, and be skilled in cross-functional collaboration.
Responsibilities:
- Campaign Execution: Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels. Ensure each campaign aligns with the brand’s strategic vision and effectively engages the target audience.
- Content & Channel Strategy: Work closely with the Planning and Creative Teams to produce engaging and on-brand marketing assets for various platforms. Develop a robust social media and content calendar that drives continuous engagement, especially on platforms like YouTube, Instagram, and TikTok.
- Collaboration & Cross-Functional Coordination: Collaborate with the Planning Team on product launches, consumer insights, and key messaging. Partner with the Digital Strategy and Media Teams to align on paid media strategies, including influencer partnerships and paid social campaigns.
- Retail & Shopper Marketing: Support retail marketing initiatives and ensure brand consistency across in-store activations. Work with Sales and Merchandising teams to create exciting in-store experiences that encourage sales and customer engagement. Responsible for creating bespoke marketing programs that drive retailer specific activations at top US accounts and sharing learnings and campaigns with global counterparts.
- Community & Social Engagement: Engage with fans across social platforms to maintain a loyal community. Partner with the PR Team to identify opportunities for influencer partnerships and media outreach, driving earned media and positive brand sentiment.
- Performance Tracking & Optimization: Set KPIs for all campaigns and conduct regular performance analysis. Use insights to adjust strategies and improve effectiveness for future campaigns. Responsible for US forecasting for all brand items and licensed-in partnerships.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
- Proven track record of executing large-scale marketing campaigns with measurable success.
- Strong experience with social media platforms, influencer marketing, and digital content.
- Ability to lead cross-functional teams and work collaboratively with internal and external stakeholders.
- Budget management experience and excellent analytical skills.
- A creative mindset with a strong sense of the brand identity.
Preferred Skills:
- Familiarity with global toy or entertainment markets.
- Proficiency with marketing tools and software, such as Google Analytics, Sprout Social, or similar.
- Knowledge of children’s digital media regulations, including COPPA compliance.
-
Director, Activation
13 hours ago
Los Angeles, United States MGA Entertainment, Inc. Full timeSalary Range: $145,000.00 To $175,000.00 Annually MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games,...
-
los angeles, United States MGA Entertainment Full timeAbout the Company: MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer...
-
Activation Marketing Lead
3 days ago
Los Angeles, California, United States MGA Entertainment Full timeMGA Entertainment is a leading global toy and entertainment company. We are seeking a highly skilled individual to join our team as the Director of Activation. This key role will be responsible for driving brand awareness, engagement, and loyalty among our diverse global audience.The successful candidate will lead consumer marketing initiatives across...
-
Director of Marketing
4 days ago
Los Angeles, United States Jobot Full timeWe are an e-commerce company looking for a Director of Marketing to join our growing team!This Jobot Job is hosted by: Ryan RubinoAre you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.Salary: $140,000 - $155,000 per yearA bit about us:We are an e-commerce company looking for a Director of Marketing to join our growing...
-
Director of Marketing
5 days ago
Los Angeles, United States Jobot Full timeWe are an e-commerce company looking for a Director of Marketing to join our growing team!This Jobot Job is hosted by: Ryan RubinoAre you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.Salary: $140,000 - $155,000 per yearA bit about us:We are an e-commerce company looking for a Director of Marketing to join our growing...
-
Director of Marketing
2 days ago
Los Angeles, United States Jobot Full timeJob DescriptionJob DescriptionWe are an e-commerce company looking for a Director of Marketing to join our growing team!This Jobot Job is hosted by: Ryan RubinoAre you a fit? Easy Apply now by clicking the "Apply Now" buttonand sending us your resume.Salary: $140,000 - $155,000 per yearA bit about us:We are an e-commerce company looking for a Director of...
-
Marketing Director
3 days ago
Los Angeles, California, United States MGA Entertainment, Inc. Full timeJob DescriptionMGA Entertainment, Inc. is a leading toy and entertainment company that creates innovative consumer products and entertainment properties.We are seeking a talented Director of Activation to lead our consumer marketing initiatives and drive brand awareness, engagement, and loyalty among a diverse global audience.The ideal candidate will have a...
-
Marketing Director
5 days ago
Los Angeles, California, United States Law Practice AI Full timeJob DescriptionWe are seeking an exceptional Marketing Director to lead our marketing efforts at Law Practice AI.Key Responsibilities:Develop and execute a comprehensive marketing strategy aligned with the company's business objectives, driving market positioning, brand development, and awareness across key audiences and geographies.Lead cross-functional...
-
Children's Activity Director
4 days ago
Los Angeles, California, United States My Gym - Northridge Full timeAbout the RoleWe're excited to welcome an experienced and passionate professional to our team as an Assistant Director at My Gym Northridge. This is a fantastic opportunity to join a dynamic and supportive environment where you can make a real impact on the lives of children and families.Key Accountabilities:Develop and deliver engaging fitness programs for...
-
Digital Marketing Director
2 days ago
Los Angeles, United States 24 Seven Talent Full timeDigital Marketing Director FT/Direct Hire $120k-$135kRemote but must be in the LA/OC/SD area for team meetups If you are a Digital + Growth Marketing expert who is passionate about driving growth we have the perfect role for you! Our client is currently seeking a talented Director of Digital Marketing to join the team. Looking for someone with direct...
-
Digital Marketing Director
2 days ago
Los Angeles, United States 24 Seven Talent Full timeDigital Marketing Director FT/Direct Hire $120k-$135kRemote but must be in the LA/OC/SD area for team meetups If you are a Digital + Growth Marketing expert who is passionate about driving growth we have the perfect role for you! Our client is currently seeking a talented Director of Digital Marketing to join the team. Looking for someone with direct...
-
Director of Growth Marketing
2 days ago
Los Angeles, United States offe market Full timeAbout us:💖 Fast growing retail start-up based in LA, hiring our first Director of Growth Marketing, exciting opportunity to pioneer a new shopping platform. Perfect for go-getter candidates with an entrepreneurial spirit.💖 offe market is a new off-price retail marketplace where we sell excess and overstock inventory and pass the savings onto our...
-
Director of Growth Marketing
2 days ago
Los Angeles, United States offe market Full timeAbout us:💖 Fast growing retail start-up based in LA, hiring our first Director of Growth Marketing, exciting opportunity to pioneer a new shopping platform. Perfect for go-getter candidates with an entrepreneurial spirit.💖 offe market is a new off-price retail marketplace where we sell excess and overstock inventory and pass the savings onto our...
-
Marketing Director
5 days ago
Los Angeles, California, United States Contact Discovery Services LLC Full timeJob DescriptionContact Discovery Services LLC is seeking a seasoned marketing professional to drive business growth through strategic marketing initiatives. As an Associate Director of Marketing, you will play a pivotal role in developing and executing comprehensive marketing plans that align with the company's goals.The ideal candidate possesses exceptional...
-
Activity Director
2 days ago
Los Angeles, United States Oakmont Senior Living Full timeActivity DirectorPay Range: $24-$27 an hourPreferred schedule: Tuesday-Saturday OR Sunday-ThursdayIvy Park at Culver City is a premier senior living community situated on a beautifully landscaped campus. Managed by Oakmont Management Group, we provide exceptional quality, comfort, and care with five-star services and amenities. Residents enjoy a rewarding...
-
Director, Sales
2 days ago
Los Angeles, United States Kerzner International Full timeAt One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every...
-
Director of Communications
2 days ago
Los Angeles, United States C. & E. Merdinian Armenian Evangelical School Full timeHow to ApplyInterested candidates must submit their resumes and a portfolio highlighting successful past projects and campaigns to the hiring committee at personnel@merdinianschool.org. Please note that applying via LinkedIn alone will not suffice; you MUST email the required documents to complete your application.C. & E. Merdinian Armenian Evangelical...
-
Director of Communications
2 days ago
Los Angeles, United States C. & E. Merdinian Armenian Evangelical School Full timeHow to ApplyInterested candidates must submit their resumes and a portfolio highlighting successful past projects and campaigns to the hiring committee at personnel@merdinianschool.org. Please note that applying via LinkedIn alone will not suffice; you MUST email the required documents to complete your application.C. & E. Merdinian Armenian Evangelical...
-
Digital Marketing Director
6 days ago
Los Angeles, California, United States SHOPLINE Full timeDigital Marketing DirectorEstimated salary: $150,000 - $220,000 per year.We are looking for a Digital Marketing Director to lead our marketing efforts at SHOPLINE. This individual will be responsible for driving revenue and customer acquisition through comprehensive digital marketing strategies.About the Role:Develop and implement integrated digital...
-
Los Angeles, United States Commerce Casino Full time6131 Telegraph Rd, Commerce, CA 90040, USA Req #2647Friday, November 1, 2024Commerce Casino is the world’s largest card casino offering more than 200 tables. Established in 1983, the casino values its staff of over 2,500 employees and is proud to be known as “Where the World Comes to Play.” Commerce Casino offers a comprehensive benefits package to...
