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Director of Digital Marketing and Engagement
3 months ago
Must-haves
7+ years' digital marketing experience with recent experience in a lead role defining digital strategy
Deep understanding of omnichannel marketing, including but not limited to email, websites, digital media programs, paid search, SEO, social media, mobile apps, CRM, etc.
Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics, and maximize value of marketing investment
Strong writing and presentation skills
Motivated self-starter with ability to operate as an individual contributor, in addition to managing vendor partners for execution of technical tasks
Bachelors degree and strong portfolio of work
Plusses
Regulated industry experience in government services, life sciences, financial services, etc.
Day-to-Day
Insight Global is leading the search to hire a creative and experienced digital engagement and communications professional in Bedminster, NJ to help grow its digital presence and deepen relationships and synchronize the digital journey for its partners within the government space. In this role, the Director of Digital Engagement will be responsible for driving online visibility, customer/member engagement, revenue growth, and building a compelling brand identity through content creation, website design and curation, and integration of CRM tools to deliver an enhanced user experience across our online platforms. The ideal candidate to manage the enhanced online landscape for the client is a dynamic leader and strategic thinker with strong communications skills and a proven track record of developing and implementing successful digital engagement, communications, and marketing strategies. This role requires in-person presence in a hybrid work environment.
