Social Media Specialist

1 month ago


Providence, United States PTR Global Full time

Overview

The purpose of this position is to provide external brand storytelling and communications support for our client in Rhode Island. Under the direction of the Head of Communications, this position will develop and distribute social media content and other external communications for the company. The position will assist in developing and executing upon social media, digital communications, and PR strategies to tell the company story and help drive customer satisfaction. The position will maintain appropriate systems and communication channels, including email, social media, and web platforms, and will develop actionable reporting on the performance of communication efforts. This position will proactively engage with internal stakeholders to manage the timing, content, and coordination of multiple messages and content updates from internal and external groups.

Responsibilities:

• Develop communications for external stakeholders across various platforms, including social media, web and print.

• Serve in a consultative role to internal stakeholders; assist in developing targeted communication programs and tactics to meet communication objectives.

• Participate in external communications strategy development.

• Drive targeted external communication programs to address specific business needs and meet specified objectives.

• Maintain communication systems and channels, including email and social media dissemination platforms, blog and content website, SharePoint, O365 and others as directed.

• Generate reports to gauge the effectiveness of communications and then develop action plans to continuously improve and innovate our brand storytelling and external communications.

• Serve as a critical checkpoint for process development, improvement, and analysis, as well as for technological enhancements, impacting our client’s customers.

• Provide logistic and messaging support for customer events, trade shows, and meetings.

• Provide consistent brand voice and tone across all mediums.

• Demonstrate excellent oral and written communication skills.

• Work to promote a constructive culture and a safe work environment within the organization.

Basic Qualifications:

• Bachelor's degree in journalism, communications, or relevant field

• 3-5 years' work in communications or related field

• Advanced proficiency in personal computing skills, including web and social media, and Microsoft Office applications

• Ability to work cooperatively and effectively as part of a team; a strong focus on constructive culture and appropriate behaviors

• Excellent writing skills

• Excellent interpersonal, oral communication and leadership skills

Preferred Qualifications:

• Master's degree in business, communications, or relevant field

• 5+ years' experience in communications or marketing

• Experience in electric and/or gas utility communications



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