Digital Marketing Specialist

3 days ago

Barberton, United States Christian Healthcare Ministries Full time

The Digital Marketing Specialist will support the Marketing department in executing email, SMS, and chat marketing strategies to communicate effectively with our prospective members. This role will build and manage email, SMS, and chat campaigns to drive conversion, engagement, lead generation, and retention.


The ideal candidate is a data-driven marketer with a keen interest in metrics like open rates, click rates, and calls-to-action (CTAs), and is responsible for all email initiatives from start to finish. This is a new position focused on planning, developing, and implementing communications for the organization.


What We Offer


  • Compensation based on experience.
  • Faith and purpose-based career opportunity
  • Fully paid health benefits
  • Retirement and Life Insurance
  • 12 paid holidays PLUS birthday
  • Lunch is provided DAILY.
  • Professional Development
  • Paid Training


Essential Duties and Responsibilities:


  • Campaign Execution: Design and execute email, SMS, and chat campaigns aligned with Christian Healthcare Ministries’ (CHM) digital engagement strategy, focusing on educating, inspiring, and motivating prospective members throughout the lifecycle.
  • Collaboration: Work closely with Marketing and Communications teams to create content that supports overall marketing goals and enhances customer engagement.
  • Project Management: Manage end-to-end email production, including planning, targeting, setup, testing, deployment, reporting, and optimization.
  • Audience Segmentation: Perform list segmentation and create targeted, personalized communication plans for various audience segments.
  • Content Development: Assist in developing data-driven, dynamic content that improves retention, reactivation, and loyalty.
  • Technical Execution: Oversee technical aspects of communication delivery using marketing automation tools, ensuring proper construction for optimal deliverability and performance.
  • Quality Assurance: Ensure communications meet industry best practices for layout, mobile optimization, deliverability, and adherence to company branding standards.
  • Performance Reporting: Monitor and report on campaign performance and KPIs, providing insights and recommendations to improve program effectiveness continually.


Education, Experience, and Skills Required:


  • Experience: 5-7 years of experience in email marketing/marketing communications, ideally in B2C, B2B2C, or nonprofit sectors.
  • Technical Skills: Proficiency in email, SMS, and chat marketing, CRM, and marketing automation platforms; familiarity with web metrics, digital analytics, and data interpretation. (prefer experience in HubSpot)
  • Educational Background: BA/BS in Marketing or a related field (e.g., Analytics, Statistics, Communications) preferred.
  • Project Management: Strong organizational skills with the ability to manage multiple projects, meet tight deadlines, and adapt to last-minute changes.
  • Interpersonal Skills: Self-starter who can work both independently and collaboratively, demonstrating strong interpersonal and time management abilities.
  • Attention to Detail: Analytical and detail-oriented with a creative approach to problem-solving.
  • Faith-Based Requirements: Must align with Christian Healthcare Ministries' values, practicing ethical and legal business standards, and following New Testament principles as outlined in the organization's guidelines.


Additional Requirements:


  • Adhere to the Organization’s standards and policies, as outlined in the Employee Handbook.
  • Prepare additional reports, projects, or duties as assigned.
  • Limited travel may be required to support marketing objectives.


About Christian Healthcare Ministries

Founded in 1981, Christian Healthcare Ministries (CHM) is a health care sharing ministry for Christians. CHM is a nonprofit, voluntary cost-sharing ministry through which participating Christians meet each other’s medical bills. The mission of CHM is to glorify God, show Christian love, and experience God’s presence as Christians share each other’s medical bills.

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