Digital Marketing Copywriter

We are looking for a results-driven Digital Marketing Copywriter to join our Marketing Department, focused on creating high-impact, compelling content that drives membership growth and generates high-quality leads. In this role, you will craft audio, radio, and video scripts, along with other content to attract prospective members.

A key part of your responsibilities will include conducting hands-on discovery through interactions with conference attendees, collaboration with our Member Enrollment team, and other research methods to identify the interests, concerns, and motivators of potential members. You’ll use these insights to develop targeted messaging that resonates with our audience and drives conversions.

Key Responsibilities

Content Creation with a Focus on Growth:

• Write, edit, and optimize copy for marketing content including, but not limited to, audio ads, radio ads, video ads, and other content that focuses on increasing member enrollment and generating high-quality leads.
• Develop persuasive and engaging messaging that clearly communicates CHM’s value proposition and faith-based mission to prospective members.
• Test and refine content to ensure it is aligned with lead generation and conversion goals.

Discovery and Research for Targeted Messaging:

• Engage with conference attendees, the Member Enrollment team, and other groups to understand prospective members’ pain points, concerns, and motivations.
• Attend events and conferences to interact directly with potential members, gathering insights that will shape content strategies aimed at boosting membership.
• Conduct ongoing research and analysis of industry trends, competitor strategies, and member feedback to inform content creation.

Collaboration for Strategic Campaigns:

• Work closely with the marketing team to develop campaigns that convert leads into members, aligning content with visual assets and marketing strategies.
• Collaborate with the Member Enrollment team to refine messaging that addresses frequently asked questions and common objections.

Lead-Driven Strategy Development:

• Use insights from member interactions and research to create content that resonates with the target audience, resulting in higher-quality leads and increased conversions.
• Continuously analyze performance metrics to measure the effectiveness of content in driving membership growth and adjust strategies accordingly.

Radio, Video & Other Media Engagement:

• Collaborate with the department to manage and execute content calendars for radio, tv, and other audio content, creating scripts that engage followers and lead to member inquiries and sign-ups.
• Work with video team to develop scripts that align with various projects, both internal and externally facing.

Qualifications

• Proven experience as a script copywriter or audio marketer, with a focus on creating high-conversion content.
• Strong background in crafting persuasive digital marketing materials, including ads, video scripts, audio scripts, and other content that drive growth.
• Experience in conducting discovery and research to inform content creation, ideally within healthcare or member-based organizations.
• Excellent writing, editing, and storytelling skills with a strong understanding of what drives member acquisition.
• Ability to travel occasionally to conferences, events, and member-facing opportunities.
• Passion for CHM’s mission and the ability to align content with the values of faith-based healthcare.
• Bachelor’s degree in marketing, communications, journalism, or a related field.

Preferred Skills

• Experience in healthcare marketing or faith-based organizations.
• Familiarity with lead generation strategies and funnel optimization.
• Knowledge of SEO and digital marketing trends to optimize content performance.
• Experience using AI & developing effective AI Prompts.

Travel Requirements

• Occasional travel for conferences, events, and member interaction

About Christian Healthcare Ministries

Founded in 1981, Christian Healthcare Ministries (CHM) is a health care sharing ministry for Christians. CHM is a nonprofit, voluntary cost-sharing ministry through which participating Christians meet each other’s medical bills. The mission of CHM is to glorify God, show Christian love, and experience God’s presence as Christians share each other’s medical bills.