Associate Brand Manager

3 weeks ago

Woodcliff Lake, United States Tata Consumer Products – USA Full time
Woodcliff Lake, NJ

Reporting to the Head of Eight O' Clock Coffee and working closely with the marketing and cross functional teams, the Associate Brand Manager will assist in delivering business targets (sales, profit, share) through the development and execution of brand strategy and marketing plan activities for the Eight O' Clock portfolio. A blend of business management and brand development skills are critical for success. This is a tremendous opportunity to be entrepreneurial with a fun challenger brand in a very competitive category.

Key Responsibilities:

  • Lead the cross functional team in day-to-day brand product portfolio management.
  • Perform monthly business analyses to understand category and brand performance; translate analyses into insights, implications, and recommendations to achieve brand business targets.
  • Partner with external agencies on executing and measuring marketing programs.
  • Lead commercialization process for innovation and product/packaging renovation.
  • Collaborate with sales and cross functional team to create selling materials to support new product launches, trade and pricing strategies, and shelf management initiatives.
  • Manage, track, and evaluate range of consumer and trade promotional activities

Assist with e-Comm brand projects and activities.

Requirements

Competencies & Skills:

  • Passion to work for challenger brands. Mindset to do more with less.
  • Inherent understanding of how to build brands in culture in the US
  • Digital marketing; earned media and influencer marketing.
  • Strong verbal, written communication, and presentation skills
  • Sense of urgency, hands-on, ability to priorities and deal with ambiguity.
  • Cross functional integration and ability to influence, including those outside marketing

Required Experience

  • CPG experience, food and/or beverage (coffee) marketing experience a plus
  • Experience working with budgeting and detailed numerical analysis.
  • Experience managing social and PR agencies.
  • Experience with syndicated data tools (Nielsen, IRI)
  • Undergrad required; MBA preferred. Minimum of 1-2 years of marketing experience (with MBA) or 3+ years of marketing experience (without MBA)

Benefits

At Tata Consumer Products, we offer our employees:

  • Medical, Dental, Vision
  • Employee Assistance Program (EAP)
  • 401K Match
  • Employee Referral Bonus
  • Tuition Reimbursement
  • Employee Discounts on local and national retailers

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