Associate Director

3 weeks ago

Lake Forest, United States The Fountain Group Full time

Hello,
The Fountain Group is a national staffing firm and are currently seeking a Paid Media Associate Director for a prominent client of ours. This position is REMOTEDetails for the position are as follows:
Job Description:

  • Contract through October 2024
  • Pay: $90-$96
  • Together with the respective Media Director, set the vision for brands' media strategy and guide the organization to navigate the complex and changing media environment.
  • Develop a portfolio strategy, manage media plans across various franchises, identify areas of opportunity for each brand, and cohesively and clearly set media strategy for multiple brands in the same category.
  • Bring deep expertise in all paid media channels (offline and online) and apply media learnings and best practices across the enterprise.
  • Establish and achieve measurable media performance metrics.
  • Responsible for managing franchise media budgets and partnering with Marketing, Finance and MABI to develop media plans including quickly developing scenarios based on budget fluctuations to help inform launch plans and business discussions with senior leaders.
  • Lead and influence decision making across functions (Marketing, Analytics, Digital Lab) by developing data driven media strategies.
  • Collaborate with In-Housing Optimization team and other Lab colleagues to drive Lab revenue and savings goals.
  • Successfully build relationships with internal stakeholders within Marketing, Finance, Digital Lab, and CA&O.
  • Analyze franchise competitive marketplace data on a consistent basis to provide recommendations for brand implications/action needed.
  • Lead media agency to ensure successful launch and executions of all campaigns, drive innovation, and move the Client businesses forward.
  • Lead Media Manager(s) including training, coaching, and mentoring them.
  • Challenge the status quo to advance Client's media presence and prepare for the future.
  • Simplify complex concepts to influence and create organizational change that foster tangible business impact.
  • Consistently improve processes, media product, drive effectiveness and efficiency to ensure best in class internal media operations as well as with our external media agencies.
  • Represent ABV to external media partners to foster relationships that lead to first looks, added value and direct connection to resolve any issues quickly.
  • Exhibit good business judgement and make sound business decisions.
Qualifications:
  • Degreed with 10+ years of paid media experience in both planning and negotiating media.
  • Experience with paid media in the pharma industry and/or client-side experience highly preferred.
  • Knowledge of third-party data sources like Nielsen, MARS, Kantar, and third-party tools like Media Tools.

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