Senior Fuel Loyalty Analyst

4 weeks ago

Irving, United States 7-Eleven Full time

As a Fuel Loyalty Analyst within the Fuel Pricing Team, you will play a pivotal role in driving the success of our fuel loyalty programs and in delivering actionable insights to enhance customer engagement and business outcomes. This position offers a unique opportunity to develop exciting new capabilities within a large organization. You will collaborate closely with our Fuel team, Marketing, Digital Experience, Loyalty, Category teams, and our Media Agency.


Responsibilities:


Collaboration & Stakeholder Management:

- Act as a liaison between Fuel Loyalty and Merchandising, coordinating personalized offers and ensuring consistent execution of program branding, campaigns, and promotions across channels.

- Work closely with the CRM & Personalization teams to develop and implement test-and-learn strategies, consistently tracking and reporting results to key stakeholders.

- Manage day-to-day contacts with internal and external partners, coordinating efforts across geographies to ensure best-in-class loyalty promotions and customer experiences.


Program Management & Optimization:

- Oversee and refine the loyalty offer management process, developing efficient methods and tools to handle promotions.

- Support the setup and execution of loyalty promotions, including personalized offers, ensuring compliance with all relevant policies and regulations.

- Develop strategy and communication for our fuel loyalty program to optimize promotion offerings and overall customer communication.


Leadership & Problem Solving:

- Educate and promote a data-driven culture within the Fuel Loyalty team and the wider organization.

- Take initiative in identify opportunities for enhancing program effectiveness, leading transformational projects to deliver strong financial results.

- Serve as a thought leader, advocating for use of advanced analytics to inform business strategies and enhance customer loyalty.


Advanced Analytics & Insights:

- Utilize data and business intelligence to discover actionable insights that guide strategic decisions and improve loyalty program performance.

- Champion best practices in evaluating media campaigns and marketing activities, collaborating with our data science team to use advanced analytical methods.

- Lead the design and execution of advanced analytics projects, such as Marketing Mix Modeling (MMM) and A/B testing, to continually enhance marketing effectiveness.


Qualification:

- 5+ years of experience in marketing, marketing analytics, or loyalty program management, with a track record of leveraging data insights to make actionable recommendations for enterprise loyalty programs.

- Advanced degree in Marketing or an analytical discipline such as Finance, Mathematics, Statistics, Engineering, or related field is preferred.

- Experience working with creative teams in developing promotions or campaigns preferred, with emphasis on aligning promotions with strategic goals.

- Strong analytical and problem-solving skills, able to translate complex data into actionable business strategies.

- Excellent communication skills in English, both verbal and written, capable of presenting complex concepts to non-technical audiences.

- Proven ability to work collaboratively with stakeholders at various levels and across different geographies, managing projects to successful completion.

- Detail-oriented and results-driven, with a proactive approach and a passion for driving progress in a fast-paced environment.


Personal Qualities:


- Analytical, creative, and pragmatic thinker with a strong sense of curiosity and comfort in ambiguous situations.

- Collaborative problem solver focused on continuous improvement.

- Commercially minded, constantly seeking opportunities to strengthen the business.

- Ability to navigate complex organizations and take initiative in driving projects to completion.

- Comfortable with emerging technologies, eager to learn and adapt to meet business needs.

*This role is in Irving TX and Enon, OH. Role is onsite in the office and can be hybrid.

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