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Email Marketing Specialist

1 month ago

Irving, United States RK Management Consultants, Inc. Full time

One of my direct client is looking for a “Marketing Specialist” to add to their team. I would appreciate it if you may check the details below and if interested, please apply today


Job Details:

Job Title: Marketing Specialist

Location: Irving, TX (Hybrid)

Duration: 6+ Months (Strong possibility of extension)


Description:

As a member of the Marketing Operations team, you will enable campaign execution as the expert of the Marketing Automation Platform (Eloqua) and other related digital products. The Marketing Operations Specialist is responsible for the planning, building and deployment of email marketing campaigns as a channel to drive attendee engagement and event registration and participation.



Roles & Responsibilities:

Email Operations

Campaign Planning: Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.

Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables

Marketing Automation Configuration: Build email streams according to campaign logic in marketing automation platform

Campaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logic

Deployment: Execute email marketing (schedule, send and measure)

Quality Assurance: Monitor campaigns to ensure automation is working as designed

Reporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)

Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)

Marketing Automation Systems Development

Technology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems



Skills:

2+ years of applicable work experience

Experience with Marketing Automation, Eloqua experience (preferred)

Proficient in HTML for email building

Proficient in Excel

Previous experience with CMS or CRM (preferred)

Business acumen and professional verbal/non-verbal communication skills

Ability to build and maintain relationships with a high degree of professionalism

Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution

Creative problem solver with excellent verbal and written communications skills

Confident, self-motivated individual with strong bias toward action



Education:

Bachelor's degree required (Marketing or Communications preferred)