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Marketing Operations Specialist

3 months ago

Irving, United States The Ladders Full time
FDH Aero is a trusted global supply chain partner for aerospace and defense companies. With more than 55 years of experience, it specializes in c-class components that include hardware, electrical, chemical, and consumable products and services for global OEM and aftermarket customers. At FDH Aero, we understand that the strength of our brand comes from our people, and our culture empowers every team member to contribute and grow. As a global team, our culture is rooted in five (5) core values that begin with the words "We are" and include: service-first, respectful, amplifiers, open-minded and accountable.

FDH Aero is headquartered in Commerce, California, and has operations across the Americas, EMEA and APAC. FDH Aero has locations in 14 countries across the globe, with more than 1,200 best-in-industry employees and over 650,000 square feet of inventory space.

For more information, please visit the FDH Aero website.

We are seeking a highly motivated and creative Marketing Operations Specialist to join our dynamic global marketing team. The ideal candidate will possess a strong blend of strategic thinking, innovative ideas, and hands-on execution skills. As a Marketing Operations Specialist, you will play an integrated role in implementing effective marketing strategies to promote our products/services, enhance brand visibility, and drive business growth.

Responsibilities:
  • Collaborate with cross-functional teams to execute comprehensive marketing initiatives that align with business objectives.
  • Conduct market research to identify trends, competitive landscape, and customer preferences, translating findings into actionable insights.
  • Develop and manage marketing campaigns across various channels, including digital, social media, email, trade shows/events and traditional methods.
  • Collaborate with the Manager, Marketing Communications to create compelling and engaging content such as blog posts, articles, social media posts, videos, and infographics, to drive audience engagement and brand awareness.
  • Develop sales and recruiting materials such as product datasheets, brochures, line cards, case studies, whitepapers, presentations, and co-op supplier marketing that help our teams effectively communicate FDH Aero's value to customers, suppliers, and future employees.
  • Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for optimization.
  • Collaborate with the design team to create visually appealing and impactful marketing materials and branded merchandise that resonate with the target audience.
  • Assist the Manager, Brand Marketing in organizing and executing promotional events, webinars, trade shows, and other marketing activities to generate leads and foster customer relationships.
  • Develop and maintain a deep understanding of the target audience, adapting marketing strategies to meet their changing needs and preferences.
  • Stay up to date with industry trends, emerging technologies, and best practices to continually improve marketing effectiveness.
  • Collaborate with sales teams to align marketing efforts with sales goals and provide them with the necessary tools and materials.
  • Manage and maintain the marketing budget and corporate card reconciliation, ensuring efficient allocation of resources and tracking expenses.
  • Other projects may be assigned.
Basic Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Minimum 5 years' experience as a Marketing or similar role in a B2B/B2C environment.
  • Strong knowledge of marketing principles, including market segmentation, positioning, and competitive analysis.
  • Creative thinking with the ability to develop innovative marketing ideas and campaigns. Familiarity with Adobe InDesign, Illustrator and Photoshop a plus
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Self-starter and self-motivated working style, that is comfortable with ambiguity.
  • Strong prioritization, organization, and project management skills, with the ability to handle multiple tasks and deadlines.
  • Collaborative team player who thrives in a fast-paced environment and is willing to support projects outside of core responsibilities to support team goals.
  • Ability to receive feedback and quickly and accurately incorporate it.
  • A passion for staying updated on industry trends and incorporating them into marketing strategies.
  • Must be highly proficient in Microsoft O365 (SharePoint, PowerPoint, Excel, Word).
  • Experience with HubSpot, Wordpress, Elementor, Pipedrive CRM, Sprout Social a plus, but not required.
  • Ability to travel as necessary


FDH Aero is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.