Senior Category Analyst

3 weeks ago

Bentonville, United States Impact Partners Group Inc. Executive Search Full time

We are seeking an ambitious CATEGORY DEVELOPMENT ANALYST for our long-standing CPG Client (food) with an excellent brand The successful candidate has strong project management skills, fluency in data analytics, a passion for Commercial Planning/ Revenue Growth Management, and Category Insights.


Job purpose


As a Senior Category Development Analyst, you primarily support the Sales Team through Category/Customer Insights and Revenue Growth Management initiatives. Business knowledge, data analysis, and strong interpersonal skills are needed to thrive in this role. As a member of the Commercial Team, this position reports to the Sr. Category Development Manager.


Responsibilities


Deliver analytic insights in several business domains, including consumer, customer, digital, market & share performance.

Demonstrate use of data visualization (SAP Analytics, Excel), to grasp the business insights from multiple data sources (Nielsen, IRI, Vendor Central, Luminate, 84.51, SAP)

Collaborate with multi-functional teams (Finance, Marketing, IT, Sales)

Develop compelling presentations leveraging a broad range of data, formulating actionable insights and growth strategies.

Create and deliver informative, detailed, and impactful category reviews and reporting for internal leadership to gain sales insights, focusing on the most incremental white space areas for the team.

Lead category strategy reviews, translate strategy into priorities and provide customer-specific SKU and assortment recommendations.

Own reporting that tracks market share, POS drivers and drags, price leadership, and volume forecasting.

Support Commercial Planning & Execution process through mastery of Trade Promotion Management platform – assisting users on how to navigate and operate various modules (Promo Planning, Volume Forecasting, Pricing & Terms, Claims Matching) is a plus.


Qualifications:

Bachelor's Degree Required

This position requires previous Category Management and/or CPG Sales experience (approximately 3-5 years)

Related full-time or internship experience with Consumer-Packaged Goods, Media, Retailer, or e-Comm industry analytics.

Strong planning/organizing skills: capable of managing major projects simultaneously with overlapping deadlines.

Strong teamwork skills: possess exceptional group facilitation skills.

Experience with industry resources (e.g., IRI or Nielsen, 8451, Mintel, Kantar, etc.).

Ability to analyze quantitative and qualitative data to identify patterns, opportunities, and gaps and integrate across disparate data sources.

Ability to communicate complex information and implications verbally, in interactions with senior customer leaders, and written presentations, utilizing "storytelling techniques" to convey a clear, compelling, and cohesive story.

Intellectual Curiosity

Experience applying analytical skills and a problem-solving mindset to answer ambiguous business questions.

Demonstrated strategic orientation and ability to see and translate the bigger picture into tactical action plans.

Solid understanding of which data source to leverage to answer the question (POS, Syndicated, Panel, Industry Insights, etc.)

Must be willing and able to travel 10% of the time (Internal & External Customer Meetings)

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