Web and E-Commerce Manager
1 month ago
Summary:
We've partnered with a well-established manufacturing company in search of a Web and e-Commerce Manager In this role you'll plan and coordinate e-commerce webstores, review analytics, and design infographics and documents to support new and revised products. The ideal candidate will have 4+ years of experience with e-commerce site development and an understanding of KPI's. This role will operate onsite in Madison, full-time hours, and pay is $55,000+ per year based on experience.
Responsibilities:
- Develop plans for new sites and customizations for existing stores
- Work with web platform provider to test developments as they're staged and made live; provide feedback on navigation
- Plan and prepare documentation for large-scale site updates
- Execute and coordinate marketing campaigns including e-blasts, banner ads, social media outreach, etc.
- Analyze data and recommend KPI's to advance marketing program objectives
- Establish and create product imagery and work with design staff for specific photography needs
- Develop instruction guides and documentation for products and websites
- Save, organize, and maintain art files
- Train employees on usage of e-commerce platform and provide guidance as needed when revisions are made
- Assist with graphic production and general office duties as needed
Qualifications:
- Associate Degree in Commercial Art, Graphics Design, Communications, or related; degree in Web Design or related e-commerce field preferred
- 4+ years of experience with e-commerce site development and user experience
- Understanding of analytics and KPI's
- Skilled in use of SaaS web platforms; ability to adapt skills to customized SaaS e-commerce platform
- Solid experience with Adobe Creative Suite, Microsoft Office, and MacOS
- Ability to establish and maintain relationships with customers, visitors, and vendors
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