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Digital Media Supervisor

4 months ago

Arlington, United States Ignited Full time

Description:


Ignited Government provides federal and DOD agencies modern approaches to realize their marketing and outreach objectives. With 23 years of experience partnering and supporting government agencies, we understand the complexities of federal, state, and local government communications challenges.

The Media Supervisor develops overall communication strategies and supervises and manages the media planning and buying process (all media types) on assigned accounts. Demonstrates strong organizational and polished leadership skills with the client as well as within the media department. Ensures all media plans are integrated with other departments/vendors (internal/external) for successful return on investment.

Responsibilities:


●       Supervising day to day maintenance of assigned account(s) and responds to, prioritizes and follows through to completion all account team and client requests and needs (including POVs, client education, presentations)

●       Implementing platform-based media campaigns (social platforms, search, etc.)

●       Ensuring on-going tracking and optimization for media campaigns

●       Ensuring integration of plans with other departments

●       Proactive management of client needs; communicates and disseminates client requests to team and manages client expectations

●       Supervises Sr. and Jr. planning staff on a daily basis which includes developing and aiding in the development of results driven media strategies

●       Assisting on new business, special projects and administrative duties within the department

●       Ensuring appropriate resource allocation and utilization on client’s business

●       Provide appropriate resource allocation and utilization on client’s business

●       Liaise with multiple agencies, creative resources, and production teams to manage deliverables

●       Stay apprised of industry standards, new media programs/trends, and competitive landscape

●       Assist with new business and special projects within the department

●       Ad hoc and administrative tasks as requested

Education:

§ Bachelor’s Degree in Business, Marketing, or related discipline; and/or equivalent combination of education, training, and related experience

Qualifications:

§ U.S. Citizenship

§ Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e. personnel security clearance)

§ Must be able to work on-site in Arlington, VA up to 3 days/wk

§ Google Ads Search Certification

§ Google Analytics Certification

Essential Skills & Experience:


●       Minimum 5 years of experience as a media planner with integrated experience and an emphasis on digital

●       Deep working knowledge of third-party ad servers/reporting functions (Doubleclick)

●       Experience in developing media strategies (audiences, channel mix, 1st (client) and 3rd party research)

●       Experience managing and executing self-serve platform based media (i.e. Meta, Google Search, Bing, etc.)

●       Hands on experience in the day to day of digital and traditional planning, buying, implementation, analytics, and optimization

●       Proven ability to analyze and mix various media vehicles to maximize their effective communication strengths (all media)

●       Proficient understanding of third-party ad measurement and traffic tools

●       Strong presentation skills with the ability to sell-in ideas to the account group and client

●       Has strong verbal and written presentation skills and the ability to sell-in ideas to the account group and the client

●       Possesses a thorough knowledge of all media research and how to properly integrate this data into the planning process (MRI, Nielsen, DoubleClick, comScore, etc.)

●       Proven ability to work with multiple agencies and creative resources

§ Experience working with federal government agencies strongly preferred

§ Displays a high level of initiative and independent thinking

§ Clear and concise verbal and written communication skills

§ Ability to collaborate and manage cross-functional teams

§ Well-versed with social media platforms (i.e. Facebook, X, Instagram, LinkedIn)

§ Microsoft Office 365 (i.e. Outlook, Teams, Word, Excel, PowerPoint)

§ Agency Management and Project Collaboration tools (i.e. Workamajig, SharePoint, Box)

 

Please attach your cover letter and resume in .DOC or .PDF formats only.

 

 

Equal Opportunity Employer

Ignited provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.


This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


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