Business Data Analyst

1 week ago

Plano, United States ektello Full time

Business Data Analyst (Product Marketing)


Job Summary

We are seeking a highly skilled and detail-oriented business analyst to join our team and manage the Quarterly strategic planning process. The ideal candidate will focus on maintaining the weekly promo / marketing calendar, conducting promo analysis, and managing processes, and communicating effectively with various functional teams to provide support.


Key Responsivities

  • QSP Process Management- Oversee the Quarterly Strategic Planning process to ensure alignment with company goals and objective
  • Continuously improve and streamline QSP processes for better efficiency and effectiveness


  • Weekly Calendar Maintenance- Maintain and update the weekly calendar, ensuring all activities and deadline are accurately tracked and communicated


  • Promo Analysis- Conduct in-depth promo analysis to assess the effectiveness of promotional activities
  • Provide insights and recommendations based on promo performance data
  • Model channel-level analysis of promotional spend efficiency, and identify areas to improve national promotion investment
  • For post-mortem of national promotions, aggregate and analyze performance data from different sources and formats across the organization and from external vendors
  • Aggregate, collate, and analyze primary, secondary, and third-party sources to create analyses to shape national promotional strategy
  • Develop analysis and insights to support development of acquisition and retention initiatives for specific sales channels


  • Process MGMT- Manage and optimize business processes related to the QSP
  • Identify areas for process improvements and implement necessary changes


Top 3 Skill Sets

  • Very strong Business Analytical skills, business acumen, financial process management know-how required. Strong understanding of carrier business, including cost of acquisition and retention preferred.
  • Strong Data Management / Analysis ability to aggregate and consolidate from disparate data sources not readily available or stored, and create channel-level financial models and profitability analysis to drive critical business decisions and investments related to Product Marketing
  • Excellent proficiency in Excel (Pivot Tables, VLOOKUPs, data visualization, etc.) and Tableau, with ability to translate financial models into strategic/executive communications


Skills and Qualifications

  • 5+ years of work experience in financial, business analytics, and project management preferred
  • Very strong business analytical skills, financial acumen, budget management know-how required
  • A proven self-starter, he/she must be a highly motivated individual with a strong ability to aggregate and consolidate from disparate data sources not readily available or stored
  • Outstanding proficiency in both oral and written communication modes for both internal and external personnel at various levels
  • Excellent proficiency in Excel (pivot tables, data visualization, etc.), Tableau, and PowerPoint, with ability to translate financial models into strategic/executive communications


Location: Plano, TX | Hybrid (MTWTh Onsite)

Duration: 6+ month W2 Contract


19575

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