DTC Marketing Associate

4 days ago

San Francisco, United States Vintner's Daughter Full time

Not Beauty As Usual


Vintner’s Daughter is different.


Frustrated with an industry that misled its customers and cared more about marketing than quality, April Gargiulo founded Vintner’s Daughter to provide unprecedented quality, craftsmanship and performance.  She ended up transforming an industry.


It took an outsider to reconsider what is possible


April’s unusual background in fine winemaking in Napa Valley spurred her to question and challenge every industry norm.  She asked: “When developing a skincare formulation, what if every decision was the highest quality, most effective option—regardless of cost or complexity?”


The result of this exploration led to skincare products that delivered unprecedented skin nutrition and performance. When April searched for a lab to make its first product, Active Botanical Serum, she received dozens of “no’s.” Many very condescendingly told her how naive she was and did she have any idea how expensive, risky and time-consuming this would be.  Despite the pressure to conform to industry norms, she resisted the urge to compromise on quality in any way.


A lasting impact


In an industry that uses fear and insecurity to sell and market its products, Vintner’s Daughter has taken a stand and is committed to creating confidence. We do not use words like “correct,” “fix,” “transform,” “improve” or “anti-aging” that stoke insecurity or fear to drive purchase. Instead, we choose Positive Beauty, with words and images that manifest joy, confidence and gratitude in our beautiful skin.


From our very first sale, we have donated 2% of revenue to charities supporting women and children. We have chosen to be carbon neutral, prioritize sustainability, and invest more than three years of effort in becoming a certified B-Corp.


Mission 


Vintner’s Daughter exists to have a profoundly positive impact on our community’s skin, life and our shared world.



Job Description: DTC Marketing Associate

Position Overview: We are seeking a highly organized and detail-oriented Associate to join our team. This individual will play a key role in managing and optimizing both customer acquisition and retention programs, improving our subscriber experience through segmentation and clienteling strategies, and project managing website updates. The position reports directly to the VP of Direct-to-Consumer (DTC) and is hybrid, requiring the candidate to work out of our San Francisco office 50% of the time.


Key Responsibilities:

Acquisition & Retention Program Management:

  • Help manage and optimize customer acquisition and retention programs across email, SMS, affiliate, paid search, paid social and other digital channels
  • Maintain the DTC marketing calendar 
  • Execute clienteling strategies to improve the subscriber experience


Automated Email & SMS Strategy Execution:

  • Project manage automated email and SMS campaigns that align with hospitality and clienteling programs, ensuring personalized interactions that delight subscribers.
  • Execute and refine segmentation strategies for targeted and impactful communication within Klaviyo. Build segments and exclusions, and work closely with Klaviyo’s support team to ensure segments are built and performing as intended.


Shopify & Subscription Program Support:

  • Assist in identifying and resolving issues related to the Shopify platform and subscription program, working with internal teams and external vendors to ensure swift issue resolution.
  • Continuously monitor these platforms for potential improvements, making proactive recommendations to optimize processes and improve the overall customer experience.


Website Project Management:

  • Oversee the project management of website updates, from initial briefing to execution, ensuring timely delivery and a seamless customer experience. Maintain the DTC website development roadmap. 
  • Collaborate closely with design and development teams to ensure updates are executed flawlessly and align with brand objectives.


Customer Experience & Innovation:

  • Collaborate with the cross-functional team to brainstorm and implement creative ways to elevate the overall subscriber experience, driving loyalty and satisfaction.
  • Be proactive in identifying opportunities for improvement across customer touchpoints, offering innovative solutions that enhance the clienteling experience.
  • Provide logistics support for DTC eventing (trunk shows, collaborations, in-store events).


Data Analysis & Reporting:

  • Conduct thoughtful analysis of campaign results across acquisition and retention channels, providing insights and actionable recommendations.
  • Track performance metrics for email, SMS, and website initiatives, ensuring learnings are used to optimize future campaigns.


Qualifications and Skills:
  • Incredibly detail oriented and organized
  • Minimum of 3 years experience within the DTC or e-commerce domain, preferably in the consumer space.
  • Strong management and execution of successful DTC strategies.
  • Solid knowledge of digital marketing, including the mechanics of acquisition, retention, and analytics.
  • Demonstrated experience with testing and executing segmentation strategies.
  • Experience with Shopify, Klaviyo, subscription services, Google Analytics, and related technologies is a plus.
  • Proficiency in Excel, with the ability to work with functions and pivot tables
  • Strong analytical and problem-solving skills, with the ability to leverage data to drive decision-making.
  • Strong communication abilities, with a proactive and collaborative approach.
  • Small company experience; able to thrive in a high-velocity, lean environment.


Personal Characteristics:
  • A passion for the company’s mission, vision, and values.
  • Self-organized, motivated, and able to prioritize multiple tasks.
  • Action-oriented and able to thrive in a fast-paced environment.
  • Contributes to building a joyful culture while staying focused on performance.
  • A strong willingness to work hard and deliver work at the highest standards.
  • Humble and open to feedback.
  • Kind and curious.



Work Environment:

  • This is a hybrid role, requiring the candidate to work from the San Francisco office 50% of the time.
  • The position reports directly to the VP of Direct-to-Consumer (DTC).


Vintner’s Daughter is an equal opportunity employer. We are committed to the value of diversity, inclusivity and quality in both our workplace and company culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.



  • Ecommerce Creative Strategist

    3 weeks ago

    San Diego, California, United States DTC Jobs Full time

    At DTC Jobs, we're dedicated to connecting top-tier talent with the best opportunities in the e-commerce industry. Our platform is designed to streamline the hiring process, ensuring that you find a position that aligns with your skills and goals.Key Responsibilities:Develop and Lead Creative Strategies: Create innovative campaigns that drive engagement and...

  • Ecommerce Creative Strategist

    3 weeks ago

    San Diego, California, United States DTC Jobs Full time

    At DTC Jobs, we're a private community directly connected with over 200 hot DTC e-commerce companies. Our mission is to build in-house teams for these companies by connecting top-tier talent to the right opportunity.Our team takes the time to go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company....

  • Ecommerce Creative Strategist

    1 week ago

    San Diego, United States DTC Job Full time

    At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our...

  • Marketing Programs Manager

    4 weeks ago

    San Diego, California, United States Yoh Services LLC Full time

    Job DescriptionAs a Marketing Programs Manager at Yoh Services LLC, you will be responsible for managing and evolving program operations across our marketing partnerships. This includes addressing changing business needs and opportunities for greater efficiencies and benefits to DTC and its customers.Key Responsibilities:Manage and evolve program operations...

  • Ecommerce Marketing Programs Manager

    1 month ago

    San Diego, California, United States Yoh, A Day & Zimmermann Company Full time

    Job OverviewYoh, a Day & Zimmermann company, is seeking a highly skilled Ecommerce Marketing Programs Manager to join our Direct to Consumer (DTC) team. This is a 1-year assignment with the opportunity to work remotely or locally in San Diego.The ideal candidate will have a strong understanding of marketing practices, project management, and partnership...

  • Marketing Programs Manager

    4 weeks ago

    San Diego, California, United States Yoh Full time

    Job DescriptionWe are seeking a highly skilled Marketing Programs Manager to join our team at Yoh, a Day & Zimmermann company. As a Marketing Programs Manager, you will be responsible for managing and evolving program operations across our marketing partnerships, addressing changing business needs and opportunities for greater efficiencies and benefits to...

  • Strategic Partner Marketing Programs Manager

    3 weeks ago

    San Diego, California, United States Yoh Full time

    Job SummaryAs a Marketing Programs Manager at Yoh, you will play a key role in helping Direct to Consumer (DTC) progressively expand revenue and deepen customer relationships through strategic third-party partnerships. You will be responsible for managing and evolving program operations across our marketing partnerships, addressing changing business needs...

  • MEP Project Manager

    1 month ago

    San Francisco, California, United States Associate Capital Full time

    About the RoleWe are seeking a highly skilled and experienced MEP Project Manager to join our dynamic team at Associate Capital. As a key member of our team, you will play a critical role in ensuring that Mechanical, Electrical, and Plumbing (MEP) systems are designed, installed, and maintained to the highest standards, particularly in life science facility...

  • Partner Marketing Programs Manager

    3 weeks ago

    San Diego, CA, United States Yoh Full time

    Partner Marketing Programs ManagerOpen to Remote Candidates who can work to PST timezone or local to San Diego1 Year AssignmentPay up to $68 per hour w2 for RemotePay up to $78 per hour w2 for Local to San Diego Someone with partnership marketing, loyalty marketing or marketing program management would be ideal skill sets. Our Marketing Programs Manager...

  • Marketing Associate

    3 weeks ago

    San Francisco, California, United States ICONMA Full time

    Job Title: Marketing AssociateAbout the Role:We are seeking a highly organized and detail-oriented Marketing Associate to join our team at ICONMA. As a Marketing Associate, you will be responsible for ensuring the successful execution of marketing campaigns, coordinating with cross-functional teams, and analyzing campaign performance.Key...

  • Ecommerce Marketing Programs Manager

    3 weeks ago

    San Diego, California, United States Yoh Full time

    Job DescriptionJob Title: Ecommerce Marketing Programs ManagerJob Summary:We are seeking a highly skilled Ecommerce Marketing Programs Manager to join our team at Yoh. The successful candidate will be responsible for managing and evolving program operations across our marketing partnerships, addressing changing business needs and opportunities for greater...

  • Head of Growth Marketing

    2 months ago

    San Francisco, United States SCALIS Full time

    Head of Growth MarketingEcoCart Sciences, Inc.San Francisco, California, United StatesEntirely remoteFull timeSenior or executiveSalary: $110,000 to $170,000 a yearAbout the jobEcoCart is a leading post-purchase CX platform for e-commerce brands. We partner with brands to meet their post-purchase & sustainability goals by powering package protection, issue...

  • Marketing Assistant

    4 months ago

    San Ramon, United States NGM Marketing Full time

    We are a marketing firm with a passion for promoting brands and businesses in a way that speaks directly to their customers. We specialize in designing engaging on-site marketing campaigns that bring businesses and buyers together. Due to an increase in client demand, Next Generation Marketing is hiring Full Time Entry Level Marketing Assistants to join...

  • Partner Ecommerce Marketing Programs Manager

    3 weeks ago

    San Diego, CA, United States Yoh Full time

    Partner Ecommerce Marketing Programs ManagerOpen to Remote Candidates who can work to PST timezone or local to San Diego1 Year AssignmentPay up to $68 per hour w2 for RemotePay up to $78 per hour w2 for Local to San Diego Someone with partnership marketing, loyalty marketing or marketing program management would be ideal skill sets. Our Marketing Programs...

  • Marketing Associate

    4 weeks ago

    San Francisco, United States PSG Global Solutions Full time

    Description We're looking for a Marketing Associate, working in IT (excluding Telecommunication) industry in San Francisco, California, United States. Help with yearly and quarterly planning process by understanding insights and building campaign plans quarterback marketing projects with a cross-functional stakeholder team.Lead projects from planning...

  • Project Controls Manager

    3 weeks ago

    san francisco, United States Associate Capital Full time

    California Barrel Company (aka Associate Capital or CBC) is seeking to hire a motivated, detail-oriented Project Controls Manager to support development and construction of a life science/clinical building scheduled to break ground on Block 2 at our flagship San Francisco megaproject, Power Station, in 2025. The 300,000-square foot life science/clinical...

  • Project Controls Manager

    3 weeks ago

    San Francisco, United States Associate Capital Full time

    California Barrel Company (aka Associate Capital or CBC) is seeking to hire a motivated, detail-oriented Project Controls Manager to support development and construction of a life science/clinical building scheduled to break ground on Block 2 at our flagship San Francisco megaproject, Power Station, in 2025. The 300,000-square foot life science/clinical...

  • Project Controls Manager

    3 weeks ago

    san francisco, United States Associate Capital Full time

    California Barrel Company (aka Associate Capital or CBC) is seeking to hire a motivated, detail-oriented Project Controls Manager to support development and construction of a life science/clinical building scheduled to break ground on Block 2 at our flagship San Francisco megaproject, Power Station, in 2025. The 300,000-square foot life science/clinical...

  • Project Controls Manager

    4 weeks ago

    San Francisco, United States Associate Capital Full time

    California Barrel Company (aka Associate Capital or CBC) is seeking to hire a motivated, detail-oriented Project Coordinator to support development and construction of a life science/clinical building scheduled to break ground on Block 2 at our flagship San Francisco megaproject, Power Station, in 2025. The 300,000-square foot life science/clinical building...

  • Project Controls Manager

    4 weeks ago

    san francisco, United States Associate Capital Full time

    California Barrel Company (aka Associate Capital or CBC) is seeking to hire a motivated, detail-oriented Project Coordinator to support development and construction of a life science/clinical building scheduled to break ground on Block 2 at our flagship San Francisco megaproject, Power Station, in 2025. The 300,000-square foot life science/clinical building...