User Acquisition Manager

4 weeks ago

Sunnyvale, United States Crazy Maple Studio, Inc. Full time

Join our dynamic Marketing team at Reelshort as a User Acquisition Manager


Position Overview:


This role is perfect for those who have a deep appreciation for movies and short-form show series and come with a minimum of 3+ years of media buying experience. We're on the hunt for a proactive and analytically-minded individual to join us full-time, on-site. You'll be a key player in our marketing efforts, focusing on user acquisition campaigns. You'll have the opportunity to collaborate with our creative team to develop innovative and engaging campaigns for our unique streaming platform, which features original, never-before-seen short-form series. If you're a short video enthusiast with a marketing flair and are eager to grow with an up-and-coming company, we'd love to hear from you


Responsibilities:

  • Skillfully execute campaigns, particularly on Meta (formerly Facebook), with a strong emphasis on AEO for IAP optimization. Knowledge of other ad platforms, Google ads, TikTok, etc., is a plus.
  • You will be collaborating with our overseas marketing team in media buying efforts.
  • You will be working closely with the Creative Team, overseas marketing team and CEO to refine and identify high-performing concepts.
  • Optimize Campaigns Performance: This involves analyzing key metrics, conducting creative tests, fine-tuning audience targeting, and adjusting bids to enhance campaign effectiveness and maximize ROAS.
  • Data Driven and Reporting: Utilize diverse analytics tools to conduct thorough campaign analyses. Offer practical insights and strategies to boost campaign results and meet key performance indicators (KPIs). Regularly present reports on campaign outcomes.
  • Manage Budgets: Collaborate with our overseas marketing team to allocate budgets effectively across media buying platforms. Monitor spending, adjust budgets as necessary to achieve campaign objectives, and refine strategies based on campaign data.
  • Be a quick learner with a knack for critical thinking, using data-driven metrics to optimize our marketing strategies continuously.
  • Work in tandem with designers and overseas user acquisition team to launch cohesive and strategic campaigns.
  • Be adaptable, ready to step outside your comfort zone, and deliver results swiftly.
  • Exhibit motivation and a willingness to experiment with new ideas.
  • Demonstrate teamwork skills, able to follow directions but also take the initiative on independent projects.


Qualifications:

  • A Bachelor's Degree in Marketing is preferred.
  • Minimum 3 years of experience in media buying/user acquisition, particularly on Facebook (Meta).
  • Proficiency in Mandarin (both reading and writing) is required.
  • Ability to excel in a fast-paced work environment.
  • Able to join late-night meetings with our overseas marketing team.
  • Skilled in Excel and PowerPoint.
  • Outstanding work ethic.
  • Strong organizational capabilities, particularly in managing dynamic projects.
  • Experience in media buying across various social channels (Facebook, Google, TikTok, etc.).
  • A deep passion for short-form drama content.
  • Ability to work onsite 4 days a week in our Sunnyvale office

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