Marketing Manager

3 days ago

Boston, United States Bento Full time

About Bento:

Bento, a modern alternative to traditional dental insurance, is disrupting the dental insurance industry and growing quickly Our mission is to provide lifetime access to affordable oral healthcare through a modern, transparent experience. Bento enables employers, groups, individuals, and families to receive pre-negotiated, greatly discounted rates through our nationwide network of dentists, thus replacing the need for traditional dental insurance companies.


As a cloud-based end-to-end solution, Bento works with employers, individuals, associations and more, providing a modern, advanced app-based experience unlike any other solution available today. We are leading the revolution in price transparency in oral healthcare, and you will be at the forefront of bringing dental benefits and oral healthcare into the 21st century

 

The Role:

As the Marketing Manager you are a generalist, you love to execute marketing strategies and identify trends from performance. Focused on developing and implementing company marketing/advertising campaigns and strategies, you will be responsible for a broad scope of marketing tasks from content creation to social media to reporting and analytics. This fast-paced role is for someone who loves to get their hands dirty and is constantly looking to learn and advance in their career.


In this role we would like you to:


  • Implement marketing and advertising campaigns
  • Prepare and create one-pagers, documents, presentations and internal marketing tools
  • Assist in the planning and organization of events, trade shows, and major meetings
  • Maintain brand standards for company documents across the team including but not limited to client reports, presentations, and handouts
  • Prepare weekly/monthly/quarterly marketing reports by collecting and summarizing data from CRM and Marketing systems, google analytics and sales channels
  • Analyze and offer recommendations based on reports and data
  • Write, edit and publish blog posts and updates on the website
  • Manage social media marketing calendar
  • Create and manage email campaigns
  • Update and manage marketing calendars


Due to the responsibilities of this role as well as to drive team building and a collaborative culture, you will be required to be physically present in our downtown Boston office (located at 7 Bulfinch Place) for a minimum of 2 days per week.  As such, candidates should only apply if capable of meeting these requirements.


The Ideal Candidate:

  • You are a seasoned marketing analyst/coordinator or marketing manager with a growth mindset, who is both analytical and creative, and at least two years of experience
  • Bachelor’s Degree, Marketing required
  • You‘re versatile with experience planning, launching, creating, analyzing, and optimizing multi-channel digital marketing campaigns from start to finish
  • You are willing and eager to work on any type of campaign from a simple flyer to print ads to search campaigns
  • You’re proficient with design software such as Adobe Photoshop, Illustrator, In-Design and others
  • You know HubSpot or a similar marketing platform and are comfortable learning new systems
  • Hyper-focused on the details and agile enough to adjust strategies in a moment's notice
  • You pride yourself on your excellent written and verbal communication skills
  • You are creative, analytical, curious, and interested in experimentation
  • A strong multi-tasker and natural problem solver


Benefits + Perks include:

  • Hybrid & flexible working environment
  • Premium health and dental benefits, 401(k) plan
  • Commuter reimbursement benefit
  • Onsite snacks & drinks, plus weekly company-provided lunch
  • Generous paid-time-off (PTO) policy
  • Team events & social hours

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