Senior Brand Manager Innovation

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Tarrytown, United States Lack + Daily Marketing Recruiting Experts Full time

Located in Tarrytown, New York, our client is a US company that markets and distributes over-the-counter healthcare and personal care products. The company is passionate about offering innovative and quality products to customers around the globe. Reporting to the Head of Innovation, the Senior Brand Manager Innovation is responsible for leading and managing new product and commercial innovation for the Pain, Cough/Cold and Sleep categories. Tenure in CPG brand marketing, with innovation experience, is REQUIRED; ability to work in diverse, fast-paced, and self-managed environment with an emphasis on collective, collaborative teamwork a must


Job Duties:

  • Develop pipeline of new product, claim and commercial innovation for pain, cough/cold, and sleep portfolios that drives top line and profit growth and is aligned with overall brand vision
  • Collaborate with new product technical development, base brand management, sales, and other cross-functional teams to ensure pipeline feasibility
  • Collaborate with brand teams to develop and evolve brand strategy as required to enable a steady path to growth
  • Manage day-to-day development, coordinating with project management and other cross-functional team members to overcome any barriers to timely launch of initiatives
  • Lead NPD pricing strategy, P&L development, package graphics, claims and claim substantiation and all initiatives through stage gate process
  • Coordinate with sales to develop materials required to ensure effective sell-in of new products
  • Lead development and alignment of new product forecasts in coordination with research, base brand, sales and the forecasting team for the purposes of accurate production and financial planning
  • Support brand efforts to drive trial and ongoing growth of new initiatives through development of effective claims and marketing tactics drawing on relevant new product and consumer insight

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