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Product Marketing Manager
1 month ago
Leadpages is a platform that makes it easy for marketing agencies & teams to build no-code websites and landing pages. With built-in lead generation and digital marketing tools, small businesses and entrepreneurs can grow their businesses online by easily generating leads and converting them into customers. At Leadpages, we live and breathe communication, collaboration and we’re genuinely proud of each other's achievements. We treat each other really well, and we love what we do, every day.
One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work and provided with all the tools and support you need to do so. Here are some of the things our team loves most about working at Leadpages:
- Highly competitive salary
- Attractive vacation, healthcare & benefits, including generous RRSP matching (Canada) and 401k (US)
- “People-first” culture that prioritizes fun
- Autonomy and freedom to do your best work on your own terms (you won’t find any micromanagers here)
- Flexibility to work remotely
- State-of-the-art and centrally located offices (Victoria & Minneapolis)
- Remote work fund to create a successful home working setup
- Opportunities to work on interesting products
- High-end hardware and equipment — in the office and at home
- Opportunities to learn and grow through professional development support, funding, and mentorship
- Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies
- Monthly fitness reimbursements to support a healthy and active lifestyle
- Modern tech stacks (React, TypeScript, Python, Kubernetes)
We are changing the way work gets done, and building an exceptional team is our top priority. We cheerlead your goals and accomplishments and are invested in your future. In line with putting your health and safety first, we provide our team with the freedom and flexibility to work where they work best. Most of our team enjoys a blend of remote and in-office work. In-office time brings many perks and builds relationships, but we also place an emphasis on planning events and fun that all can enjoy. We are looking for a Minneapolis based candidate for this role to make the most of those hybrid benefits and to build on the amazing local talent.
Description:
As a Product Marketing Manager, you’ll be the bridge between product and marketing ensuring that Leadpages’ value is clearly communicated to our target audience. You’ll lead go-to-market strategies, craft compelling messaging, and collaborate across teams to drive adoption, engagement, and customer success. This role is pivotal in translating our product’s features into meaningful customer benefits that resonate with SMBs & marketing leaders. If you’re a creative thinker with a knack for storytelling and a deep understanding of product marketing, we’d love to have you on our team
*We are ideally looking for someone located in Minneapolis, MN as our teams work & collaborate in office a few days a week but are open to candidates in the US and Canada
Responsibilities:
- Develop and execute go-to-market strategies for new features and product launches.
- Create clear, compelling messaging and positioning that differentiates Leadpages in the market.
- Collaborate with Product, Marketing, and Customer Success teams to ensure alignment on product offerings, benefits, and competitive advantages.
- Lead the creation of customer personas and use cases to guide targeted marketing strategies.
- Craft and maintain product-related content, including website copy, videos, sales collateral, email campaigns, and more.
- Conduct market research to understand customer needs, pain points, and competitor positioning.
- Partner with the Marketing team to develop campaigns that drive awareness, acquisition, and retention.
- Track and analyze the performance of product marketing initiatives, using data to optimize strategies.
- Lead strategies to attract, engage, and retain users by developing targeted campaigns and optimizing touchpoints to ensure a seamless, value-driven experience at every stage.
- Develop and execute personalized campaigns tailored to specific personas to drive engagement and conversions.
After 1 week
- You will be onboarded with the Marketing & Product teams and get a sense of how you fit within the company
- You will be introduced to your team in a group and in 1 on 1s
- You will be getting familiar with Leadpages’ products and processes
- You will become familiar with our Marketing, RevOps, and Product development processes
After 1 month
- You will know all members of the Product, Marketing and RevOps teams and understand who to ask for what
- You will be introduced to our product roadmap and understand where you can make the greatest impact
- You will find a rhythm with your team and start to define plans for meeting the needs of your focus area
- You will be contributing to and leading multiple projects including GTMs
- You will be able to query data and create reports to measure user adoption and other marketing efforts
- You will have a basic understanding of an “average customer’s” lifecycle
After 6 months
- You will feel confident in your role and will be contributing on many fronts
- You have built a strong rapport with your team and are helping them learn and grow in their roles
- You will have released numerous projects and campaigns and have a hunger for more
- You will have offered valuable insights into our product marketing and lifecycle efforts are actively contributing to ongoing improvements
- You are actively communicating with senior leadership and cross-departmentally disseminating information appropriately
- You will have established KPIs and deployed campaigns and tactics to improve them
What we’d like to see in you
Every Leadpager has three things in common: We’re curious, passionate, and good-humored. We try our best to balance hard work with good, old-fashioned fun. As a Product Marketing Manager at Leadpages, there are extra specialties we’re on the lookout for:
- 3+ years of experience in product marketing, ideally in a SaaS or tech environment.
- Strong understanding of small business owners or entrepreneurs or marketing teams as a target audience.
- Exceptional written and verbal communication skills with a talent for storytelling.
- Proven experience developing and executing successful go-to-market strategies.
- Ability to collaborate across teams and influence without direct authority.
- Analytical mindset with the ability to measure the impact of product marketing efforts.
- Familiarity with Leadpages or similar marketing tools is a plus.
What next?
If you’re picking up what we’re putting down, applying is easy as 1, 2, 3.
- Apply with your cover letter and resume
- Take this opportunity to tell us your story and why you’d be a good fit for our team.
- Be sure to follow us on Facebook, Linkedin, Twitter, and Instagram for all that is happening at Leadpages
If you need accommodations during the hiring process, please reach out to us at accommodation.request@rdbrck.com. We’re here to support your success.
