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Vice President, ETF Product Management

3 months ago


New York, United States BNY Full time

BNY offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of banks” - 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital.


With over 238 years of rich history and industry firsts, BNY has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNY is all about.


We’re seeking a future team member for the role of Vice President – ETF Product Management to join our ETF Services business. This role is located in New York, NY, Lake Mary, FL, Boston, MA, Wilmington, DE - Hybrid.


In this role, you’ll make an impact in the following ways:

  • Leads product management and strategy for large and/or complex products for the ETF Services business.
  • Understands the economics behind and demonstrate business acumen for the ETF investment vehicle.
  • Develops ideas for new products, services, and technology to support the end-to-end workflow of an ETF.
  • Ensures that risk, regulations, and market conditions are accounted for throughout the lifecycle of developed products.
  • Must have market knowledge to integrate the demands of various regions and stay ahead of competitors.
  • Independently manages the development, enhancement, and profitability of ETF-related products and performs both operational and marketing analysis to ensure profitability and penetration goals are met.
  • Manages relationship with Operations, Technology, Risk, Compliance, Legal, etc. to ensure different requirements are met during the new product development, enhancement, delivery, strategy, and planning processes.
  • Employs a client-focused, strategic approach to develop the business case for firm offerings in the marketplace through in-depth and complex analyses on client segments, competitive landscape and industry environment.
  • Demonstrates in-depth and comprehensive knowledge of the ETF investment vehicle, the marketplace, and client needs to drive product growth/development and maximize profitability.
  • Creates product management roadmaps and establishes evaluation criteria and success metrics.
  • Leads pricing, promotion, distribution strategies and competitive differentiators.
  • Positions products for specific client segments, highlighting key benefits and competitive advantages.
  • Engages with Sales & relationship Management in supporting business sales.
  • Performs demonstration and develops user guides for clients while also preparing sales materials.


To be successful in this role, we’re seeking the following:

  • Bachelor’s degree or the equivalent combination of education and experience is required. MBA or CFA preferred.
  • 7-10 years of total work experience preferred. 4-5 years of direct ETF experience preferred.
  • Experience in product management, operations, and client management preferred.


At BNY, our inclusive culture speaks for itself. Here’s a few of our awards:

  • Fortune World’s Most Admired Companies & Top 20 for Diversity and Inclusion
  • Bloomberg’s Gender Equality Index (GEI)
  • Best Places to Work for Disability Inclusion, Disability: IN – 100% score
  • 100 Best Workplaces for Innovators, Fast Company
  • Human Rights Campaign Foundation, 100% score Corporate Equality Index
  • CDP’s Climate Change ‘A List’


Our Benefits:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.


BNY is an Equal Employment Opportunity/Affirmative Action Employer.

Minorities/Females/Individuals with Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.