Email Developer

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Orlando, United States Travel + Leisure Co. Full time

We Put the World on Vacation

At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270 vacation club resort locations across the globe. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

As an Email Developer, you will play a crucial role in creating and optimizing email campaigns to deliver engaging and impactful messages to our audience. Leveraging your email knowledge and best practices, you will collaborate with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives. Your expertise will contribute to the creation of visually appealing and effective emails, ensuring a dynamic and personalized experience for our owners. The ideal candidate is a technical minded, strategic thinker with strong organizational and communication skills. They are well versed in email best practices and know how to put together email content in a simple, yet effective way.

How You'll Shine:

  • Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. (45%)
  • Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it. (15%)
  • Continue to test and learn. Analyze past email campaigns for insights and learnings, then share with greater team and stakeholders. (15%)
  • Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results. (15%)
  • Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders. (10%)

What You'll Bring:

Education

  • Bachelor’s degree in marketing, communications, or relevant experience accepted in lieu of degree.

Knowledge and Skills

  • Experience working in an email platform, Salesforce Marketing Cloud preferred.
  • Knowledge of email testing and optimization approaches.
  • Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
  • Proficiency in delivering results within tight deadlines in a dynamic business environment.
  • Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
  • Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision.
  • Knowledge and experience with project management tools, Jira preferred.
  • Exceptional attention to detail and commitment to delivering high-quality work.

Technical Skills

  • Solid understanding of HTML and CSS coding specific to email.
  • Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
  • Experience working with mobile first and responsive design email templates and strategies.
  • Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
  • Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools.
  • Basic proficiency in AmpScript or similar personalization language.
  • Understanding of SQL is a plus, but not required.
  • Salesforce certifications are a plus, but not required.
  • Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.

Job experience

  • 3+ years of work experience in email marketing or other relevant work experience.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identify theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.

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