(Temporary) Director, Public Affairs

7 days ago

Washington, United States AHIP Full time

AHIP is looking for an experienced (Temporary) Director, Public Affairs & Digital Engagement, to join their team If you are looking to make a real difference through your career journey, why not do it with the foremost health insurance advocacy organization in the nation? AHIP is the industry-leading trade association of health insurance providers striving to make health care better and coverage more affordable for every American. Our team works among the nation’s most influential policymakers and stakeholders with front-row seats to make an unparalleled impact and change with policy advocates, leading conveners and conferences, foremost innovators, and champions of the healthcare industry.


Position Summary: The Director, Public Affairs & Digital Engagement, oversees the creation and dissemination of all content across AHIP's digital platforms, including website, podcast, and social media. Creates Digital content to influence the health policy debate and helps generate interest in non-dues revenue-generating initiatives such as AHIP's professional education and industry conferences. In addition, this position has oversight of freelance writers and collaborates with agency partners.


Essential Duties and Responsibilities:

  1. Manages AHIP's digital content strategy, including conceiving and producing a constant flow of original digital-first content, including long-form articles, infographics, motion graphics, videos, and AHIP's podcast(s).
  2. Develops and creates compelling and innovative social media campaigns.
  3. Leads the creation and publishing of compelling, high-quality digital-first content to drive key messages and priorities. Digital content ranges from long-form articles to infographics, motion graphics, and videos—focusing on content tailored for social media.
  4. Tracks and updates an ongoing digital content calendar to ensure AHIP is continuously part of and driving online health care conversation.
  5. Manages AHIP's social media strategy, including driving innovative new approaches to storytelling and advocacy on behalf of our membership.
  6. Establishes and activates an AHIP employee social media advocacy campaign to leverage staff social networks to help widen our reach.
  7. Produces AHIP's podcast(s), which includes identifying guest speakers, creating briefs for hosts, and promoting episodes.
  8. Leverages Web and social media analytics to make content creation recommendations based on that data.
  9. Closely monitor news and events to assess the need for and carries out rapid response efforts.
  10. Collaborates with internal colleagues, external consultants, and agencies to execute digital advertising campaigns.
  11. Stays informed and educated on the latest digital media tools and tactics to improve/grow the Association's online and digital presence. Keeps pulse on best practices within the health care and advocacy environment.
  12. Performs other tasks as required or assigned.

Physical Demands

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. For example, while performing the duties of this job, the employee is regularly required to see, talk and hear. In addition, the employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms, communicate verbally, use computer and other technology (including keyboarding).


Mental Demands

The mental demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Employee must have a high capacity for logical thinking, be able to cope effectively with stressful demands involving high levels of responsibility and urgent deadlines, remain calm in conflict situations, focus on mission-critical matter but also have the ability to switch quickly from one project or demand to another (and back again).


Supervisory Responsibility: Supervises the Public Affairs & Digital Engagement Specialist.


Minimum Education and Experience Required

  1. Bachelor's Degree and/or equivalent experience.
  2. Minimum of 4-5 years of experience in digital communications or journalism.
  3. Proven experience producing quality content and overseeing digital media platforms.


Other Qualifications

  • Exceptional writing skills
  • Strong knowledge of leading digital content and social media strategy
  • Experience interpreting digital media metrics and analytics, including metrics for Web, social media, video, and digital audio channels
  • Strong organizational skills and ability to prioritize multiple tasks
  • Ability to produce quality content on short deadlines
  • Detail-oriented
  • Familiarity and interest with health care policy issues
  • Strong understanding of the operation and components of a large website
  • Ability to work favorably as part of a team, understand and follow direction
  • Excellent oral and written communication skills
  • Ability to build collaborative relationships
  • Ability to influence others
  • Ability to identify and seek information
  • Analytical and conceptual thinking skills


Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5:30 p.m.


Disability Specifications

AHIP will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


AHIP is an Equal Opportunity Employer.

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