Director, Partnership Strategy

4 months ago

Atlanta, United States Integrity 9 Sports & Entertainment Full time

Integrity 9 is seeking a creative, forward-thinking individual to join our brand consulting team and lead in the development of partnership strategies for our brand clients. The ideal candidate will possess substantial experience developing sports marketing campaigns for brands that are multi-faceted, leveraging property assets and external resources. The candidate will also have experience executing partnership activations, ranging from fan and community engagements to B2B client hosting. This position will serve leadership role within our account management teams and will assist in the day-to-day management and execution of partnership assets.


Responsibilities include the following:


Partnership Strategy

  • Cultivate a deep understanding of client business, with a firm grasp of overall needs, goals, and objectives
  • Develop client’s overall approaches to sports and entertainment (S&E) partnerships
  • Collaborate with client’s internal teams to ensure consistency across S&E messaging, content, and key themes with client’s brand approach in other verticals
  • Create partnership campaigns and activation concepts that are tailored to the client's brand identity and are targeted toward specific brand goals and objectives
  • Identify areas for growth, enhancement and improvement within existing partnerships and provide recommendations on how to improve
  • Create and present partnership strategy documents to client stakeholders
  • Maintain an awareness on industry best practices and competitor activities to ensure client activations are innovative and unique


Partnership Creative and Content Development

  • Collaborate with brand creative team(s) on the development of creative concepts for partnerships assets such as in-venue branding, digital marketing assets, etc.
  • Manage relationships with client digital teams and assist in the creation of digital content strategy, copy, and assets


Partnership Activation

  • Oversee account activation team(s), serving as a primary lead on designated team relationships as needed
  • Develop and oversee implementation of activation plans to ensure prompt delivery and execution of partnership assets
  • Create curated client hosting plans to deliver best-in-class experiences for client’s customers and prospects at hospitality events (suite nights, group experiences, etc.)
  • Attend partnership activation events and activities (games, community projects, etc.)
  • Oversee the development of quarterly and annual reports that provide insights, results, and recommendations to further improve and enhance partnerships

 

Qualifications

  • Bachelor’s degree
  • 5-10 years of sports marketing and relevant industry experience 
  • Brand or sports marketing agency experience strongly preferred
  • Willing to work weekends, as necessary
  • Excellent people skills with an ability to communicate effectively with clients and employees
  • Excellent oral and written communication skills
  • Must be creative, well-organized, possess a strong work ethic, and have a desire to learn
  • Strong knowledge of MS Office with an emphasis on Excel, Word, and PowerPoint
  • Experience with Adobe Creative Cloud (InDesign, Photoshop, etc.) and Asana preferred


Intangibles

  • Be a leader and team player
  • Maintain a positive attitude
  • Hold themself and others accountable
  • Collaborate with i9 leadership to develop concepts to always be improving


ABOUT INTEGRITY 9

Integrity 9 launched in 2017 and is a national sports marketing agency providing full-service solutions to brands, properties, and talent across sports and entertainment. We apply an individualized, data-driven approach to partnerships, utilizing research, analytics, and extensive experience to develop well-designed strategies and campaigns to meet client needs. Integrity 9's client roster includes leading sports teams, athletes, and global brands, with a commitment to delivering results that drive growth and maximize value. Our purpose is to create meaningful impact through genuine care in every encounter so that more people can access the game and WIN. 

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