Principal Marketing Technology Engineer

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Atlanta, United States Insight Global Full time

Job Summary

-The Principal Engineer, Marketing Technologies is a role designed for a technical visionary who will architect and refine the foundation of our marketing technology initiatives. This individual will be the mastermind behind a unified marketing technology stack, enabling seamless omnichannel experiences that resonate with our customers and drive business outcomes.

  • Reporting to the Senior Director of Marketing Technologies, the principal Engineer, Marketing Technologies will wield a blend of technical expertise and strategic foresight to merge disparate marketing technologies into a cohesive, efficient, and effective ecosystem.

  • This ecosystem will serve as the digital backbone of our marketing operations, supporting brand strategies across our diverse portfolio and ensuring that technology investments are aligned with business objectives.

  • As a central figure in the marketing technology landscape, the Principal Engineer, Marketing Technologies will forge strong collaborative relationships with product managers, ensuring that every technology decision and integration is guided by a deep understanding of product vision and user needs. This role requires someone who can speak the language of both technology and marketing fluently, translating business requirements into technical specifications and vice versa.

  • The nature of the role is both tactical and strategic. one hard, the principal Engineer, Marketing Technologies will dive into the technical details, piecing together systems and solutions to build a robust marketing platform, On the other hand. he Will step back to see the bigger picture, steering the technology roadmap and ensuring it aligns with long-term vision.

  • In essence, the Principal Engineer. Marketing Technologies is the architect of our marketing technology future. He will not only anticipate the needs of a rapidly evolving digital landscape but also craft the tools and processes that will enable our client to drive within it.

Essential Functions

Technical Development

  • Develop a technical strategy that aligns with our marketing goals, ensuring seamless integration of various marketing technology platforms.
  • Work alongside product managers and technical leads to define and maintain a roadmap that supports the evolution of our marketing technology stack.

Marketing Technology Integration

  • Lead the technical integration efforts Of CRM Systems, marketing automation digital analytics, loyalty platforms. paid and Customer data to form a cohesive marketing ecosystem.
  • Ensure that the marketing technology stack is scalable, secure, optimize performance, delivering a seamless experience across all costumer touchpoints.

Technical Collaboration and Roadmap Execution

  • Panner with Digital, Data Science, and Data Engineering teams to ensure that marketing technologies are not only integrated but also utilize the full potential of our data and technical infrastructure.
  • Translate product roadmaps into executable projects, aligning with the overall strategic vision and ensuring technical feasibility.

Cross-Functional Team Leadership

  • Act as a technical liaison between the marketing and technology departments, fostering a collaborative environment that encourages innovation and operational excellence,
  • Drive the implementation of best practices in and data within the marketing technology sphere.

Work Experience & Qualifications

  • A minimum of 10 years of experience in a technical role within marketing technology, with a deep understanding of the technical aspects of CRM, marketing automation. loyalty platforms, digital analytics, Digital Asset Managers (DAM), Content Management Systems (CMS), and customer data platforms (CDP).
  • Coding experience in either Python or Node.JS for CDP integrations.
  • Proven experience in Omni Channel Marketing, Email Campaigns, SMS and Paid Media
  • At least 5 years of experience in a leadership role overseeing the integration of complex, multi-faceted marketing technology solutions.
  • Proven experience working with product managers to develop and execute a technical roadmap for marketing technologies.
  • Strong project management skills, with a demonstrated ability to lead cross-functional teams in a dynamic and fast-paced environment.
  • Excellent communication skills, With the capability to articulate technical strategies and complex concepts to a diverse range of stakeholders.

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