Assistant Manager, Social Media

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

New York, United States Randstad Full time

PRINCIPLE OBJECTIVE

To support and further the continued growth of a global luxury skincare brand's social media presence, advocacy, and community-building, the Assistant Manager, Global Social Media and Community will be responsible for leading and supporting the Social Equity programs, global social content calendar, and TikTok community management.

We are seeking a social media professional to work within the Global Social Media team to support, optimize and grow our social media properties. With a core focus on social equity, community management, and content planning, this role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness, attention to detail, and excellent judgement. Reporting to the Manager, Social Media, the Assistant Manager, Social Media and Community is responsible for leading and supporting the Social Equity programs, global social content calendar, and TikTok community management.

Please note, this role is temporary with the ability to extend and/or convert permanently based on performance and the business needs of the team.

RESPONSIBILITIES

Social Equity & Community

  • Support manager in equity program briefing and drive content optimizations across new channels such as TikTok, CRM, Online, and In-store.
  • Lead in the community management strategy, support, and social listening with the goal strengthen community connection and targeting.
  • Oversee the monitoring of UGC and work with brand UGC management tool in tagging and categorizing UGC for multi-platform use across markets.
  • Partner with brand North America PR teams to identify areas for elevated community engagement such as surprise and delight.
  • Point of contact for Global markets regarding all community management inquiries.

Global Social Media Content & Campaigns

  • Management of the brand's North America social channels (Facebook, Instagram, Youtube, Pinterest, TikTok), scheduling, posting, and reporting out on said channels.
  • Ownership of the North America content calendars, responsible for strategic content planning and ADA compliancy.
  • Responsible for management and organization of assets released from Global Creative.
  • Work with social insights tools to keep a close eye on content, constantly aware of what is performing (or what is not) and continuing to optimize.
  • Lead in the continued education of Global Creatives teams as it relates to developing and ongoing social media best practices
  • Must demonstrate ability for synthesizing results and turning insights to action.

Content & Campaigns

  • Support the continued evolution of the brand’s social media strategy by executing with the Manager in updating social strategy guidelines.
  • Lead the social media strategy and briefing of Small and select medium 360 global marketing campaigns.
  • Lead annual recaps year over year, summarizing key insights and informing future content.
  • Support the brand Expert social initiatives in partnership with the Education team as it pertains to guidelines, local execution and implied logistics.
  • Help draft monthly content briefs based on learned insights for creative to execute.

EDUCATION & EXPERIENCE

  • Bachelor's Degree or equivalent required.
  • Position requires 2-3 years of social media / community management experience, ideally in a corporate environment, luxury or beauty a plus.
  • Passionate at championing Inclusivity, Diversity, and Equity topics and campaigns. Previous experience in Social Impact a plus.
  • Should be a self-starter and have a keen ability to work on multiple projects with multiple cross-functional partners and teams.
  • Must be organized and highly detail-oriented, double-checking work with unprompted follow-through
  • Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.
  • Must be consumer-obsessed, eager to engage with our audience on a daily basis with a fundamental interest in community and trends.
  • Must be professional team-player, flexible, positive, engaged, responsible, creative and willing to continually learn with the potential and desire to assume increased responsibility.
  • Must have strong and concise verbal and written communication and presentation skills.
  • Must be proficient in Microsoft Word, Excel, PowerPoint.
  • Should demonstrate a passion for the beauty business.

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