Director of Marketing

1 month ago

Piscataway, United States Robert Half Full time

This pivotal role involves developing, promoting, and maintaining strategies to communicate the brand message of a prominent real estate company. The ideal candidate will collaborate with senior leadership, managing various responsibilities in marketing and promotions across our portfolio and for-sale division. Responsibilities include overseeing communications, public relations, and promotional activities for multiple properties within the company's portfolio and its subsidiaries.


Key Responsibilities:

  • Assist in implementing strategic marketing plans.
  • Contribute to marketing effectiveness by identifying issues and recommending solutions.
  • Develop marketing plans for each product to obtain market share.
  • Coordinate with consultants and internal staff for advertising and collateral materials.
  • Plan and oversee events and promotional activities.
  • Update digital assets and manage social media campaigns.
  • Develop innovative programs to increase positive sentiment online.
  • Oversee marketing materials and content production.
  • Interact with other departments and coordinate production of in-house marketing materials.
  • Maintain research database and provide marketing information.
  • Achieve financial objectives by preparing budgets and analyzing variances.
  • Manage marketing staff by recruiting, training, and maintaining their professional development.
  • Maintain professional knowledge through education and networking.
  • Perform various marketing tasks including site plan updates, brochure creation, e-blast campaigns, website updates, and media announcements.


Qualifications:

  • Prior experience in apartment marketing; experience in hospitality, residential sales, and commercial shopping centers.
  • Multi-family real estate experience HIGHLY PREFERRED.
  • Four-year college degree, preferably in Marketing.
  • Technical proficiency in MS Office and desktop publishing software.


Skills and Attributes:

  • Ability to manage multiple projects in a fast-paced environment.
  • Excellent communication skills.
  • Effective collaboration with external consultants and vendors.
  • Strong multitasking and project management abilities.
  • Occasional travel required.

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