Marketing Director
3 weeks ago
Fully onsite in Piscataway, NJ
MUST HAVE Property Management or Real Estate Industry experience.
Key responsibilities:
- Assist in the implementation of strategic marketing plans, programs and tactics.
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives;
- Obtain market share by developing marketing plans and programs for each product; directing promotional support;
- Coordinate with out-sourced consultants and internal staff for development and production of advertising, signage, and collateral materials to support sales and marketing programs;
- Plan and oversee events and promotional activities for both residential and commercial marketing campaigns;
- Update Digital Asset Management gallery with new media and ensure that content is updated in all consumer points of contact (website, advertising, email campaigns, etc.);
- Develop and implement, in conjunction with the Executive Team a social media strategy for the Company;
- Manage social media campaigns and day-to-day activities for our brand. Duties include creating an editorial calendar, outreach to local businesses, promotion of executives and corporate achievements, developing sweepstakes and contests, etc;
- Manage presence in social networking sites including Facebook, Twitter, Linked In, Pinterest, Foursquare and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed;
- Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate;
- Develop innovative programs to increase positive sentiment online for the Company and its services;
- Oversee marketing materials & content prior to production;
- Prepare contracts, process and track invoice payments, and update budget expenditures;
- Interact and coordinate with other Vice Presidents, Project Managers and Community Managers;
- Coordinate and manage the production of in-house marketing materials;
- Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources;
- Maintain research database by identifying and assembling marketing information;
- Provide marketing information by answering questions and requests;
- Achieve financial objectives by preparing an annual budget as needed; scheduling expenditures; analyzing variances; initiating corrective actions;
- Complete marketing department operational requirements by scheduling and assigning employees; following up on work results;
- Maintain marketing staff by recruiting, selecting, orienting, and training employees;
- Maintain marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results;
- Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities;
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies;
- Quarterly site plan and brochure updates for all portfolio properties;
- Preparation for the Company’s Commercial Division including all updates for property boards, brochures and site plans, exhibit set up and coordination of delivery, food services, etc.;
- Updating new site/sales/leasing plans including rendering same so that they are consistent with the Company’s standard theme for residential rental/sales, as well as commercial sites;
- Creating/updating/maintaining company booklets including property portfolio books;
- Preparing marketing collaterals for all sales meetings such as open houses, pre-opening events and portfolio reviews for the commercial team;
- Preparation and coordination of all E-Blast marketing campaigns;
- Updating the website for all residential and commercial interests;
- Media announcements for new development projects, grand opening events, lease signings (commercial) and other news-worthy events.
Qualifications:
- Prior experience and knowledge of apartment marketing is required and experience marketing within the hospitality industries, residential sales and commercial shopping centers is considered an added bonus.
- Technical proficiency in a variety of software programs, including MS Office and those integral to desktop publishing and website maintenance.
- Ability to juggle multiple projects at once in a fast-paced work environment, and often under several supervisors.
- Excellent customer service, written and oral communication skills a must.
- Able to work effectively with a variety of external consultants, vendors, and suppliers.
- Must be able to multi-task and see projects through to completion.
- Occasional travel will be required.
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