Omnichannel Marketing Specialist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Princeton, United States TSR Consulting Services, Inc. Full time

TSR is a premier National U.S. Staffing company with over 50 years of staffing excellence.


Our client, a leading pharmaceutical company is hiring an Omnichannel Marketing Specialist on a contract basis. Please only local candidates to Princeton NJ. Experience in pharmaceutical omnichannel strategy and digital marketing a must. Should have neuroscience category experience and brand/digital launch experience.



Work Location: Princeton NJ


Pay: $72-73/hour W2


Required Skills:

• Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

• Bachelors degree with industry, (pharmaceutical/biotech or related marketing or media agency) experience.

• Experience leading digital engagement, channel, and analytics activities.

• Proven ability in managing digital agencies, vendors, and cross-functional support teams.

• Competence in developing, evaluating, and activating media plans.

• Demonstrated ability to successfully navigate internal MLR review processes.

• Prior Digital or Media Marketing Agency experience is a plus.

• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

• Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy.

• Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.

• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)

• Partner with the Brand, digital agencies, media partners and the Production team to define project strategy, scope, timelines, and deliverables.

• Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.

• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.

• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.

• Monitor project status and provide regular reporting on progress, challenges, and solutions.

• Demonstrated digital and DTC/HCP program experience.

• Demonstrated ability to track and manage annual digital programs.

Job ID #: 79108



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