Digital Marketing Manager

2 weeks ago

Virginia Beach, United States DroneUp Full time

Description ONSITE - Virginia Beach, VA DroneUp is seeking a Digital Marketing Manager that will support the team in driving engagement, lead generation, and overall growth. This position is responsible for developing and executing the content strategy across various digital channels, including social media, email, and web. The ideal candidate for this role has extensive hands-on experience across a range of social media channels, as well as, email marketing and website management. In addition, top candidates have a holistic view of digital marketing and are comfortable wearing many hats. This is a hybrid role based in Virginia Beach, Virginia. Responsibilities Produce and schedule social media content on all social media platforms, including Facebook, Instagram, LinkedIn, and Twitter Create and deliver email marketing campaigns to various audiences Assist with website management through minor website updates, SEO implementation, and overall online presence improvements Measure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimization Create copy in a variety of formats for digital and traditional materials Participate in all stages of the digital marketing creative process, from brainstorming to conceptual development Drive engagement, lead generation, and overall growth by developing and delivering high-performing content Interpret creative briefs to develop and produce digital content Ensure brand consistency in copy through tone, voice, and terminology Proofread written work and online content Present copy concepts and final deliverables to various teams and revise content based on feedback/direction Work efficiently and effectively with various teams across the organization on projects with competing timelines Measure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimization Other duties as assigned Requirements Bachelor's Degree in Marketing or Communications, or equivalent experience 4+ years of experience as a digital marketer Excellent writing, proofreading, and verbal communication skills In-depth experience developing and managing content for Facebook, Instagram, LinkedIn, Twitter, TikTok, and other social media platforms Experience with creating email marketing campaigns, preferably within a CRM system Proficient in making basic website updates on platforms such as Drupal or WordPress Hands-on experience with SEO, Google Analytics, and various CRM software (Zoho preferred) Ability to manage and prioritize multiple projects Familiarity with Adobe, Photoshop, Canva, etc. for basic graphic design needs Highly motivated self-starter and extremely detail-oriented Experience working with sales, creative/design teams, and various stakeholders across the organization Able to thrive in sometimes ambiguous environments common in a start-up atmosphere Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution Ability to create a work environment that embraces and appreciates diversity #LI-ONSITE

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