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Senior Director of Marketing

3 months ago

Terre Haute, Indiana, United States Terre Haute Casino Resort Full time
SUMMARY

The Senior Director of Marketing is responsible for providing strategic direction for all aspects of marketing our Terre Haute Casino Resort property including Advertising, Direct Marketing, Players Club, Promotions, Entertainment, Sales and Player Development in order to drive business results and improve our overall guest experience.

SPECIFIC DUTIES AND RESPONSIBILITIES

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job with or without reasonable accommodations.This list of duties and responsibilities is not intended to be all-inclusive, but a general illustration.It may be expanded to include other duties and responsibilities deemed necessary.
  • Develop and implement the annual overall marketing plan, budgets, goals and strategies that are in line with the overall business goals as determined by the Vice President and General Manager and Corporate Marketing. The annual business plans for Marketing will identify revenue potential and describe Marketing programs and services that will attain planned revenue levels.
  • Build and implement the property Branding, Advertising, Promotional, Players Club, Player Development, Entertainment, Sales and Public Relations strategies that effectively meet the property's operational needs.
  • Manage Marketing guest service initiatives of Player Development, Players Club, Promotions and Special Events team members.
  • Implement, maintain and measure Hosts' guest development, retention and reactivation efforts.
  • Oversee the development and implementation of all promotions and events including drawings, giveaways, parties, special events, outdoor events, tournaments, and more.
  • Oversee coordination and booking of any property entertainment.
  • Analyze pro- and post-forma financial results of marketing programs and effectively manage marketing expenses to budget. Examine expense and revenue reports for areas of responsibility and recommend actions to be taken.
  • Work directly with Corporate Marketing to review broad scope strategies and performance levels.
  • Work with corporate marketing and the external agency to plan and execute all direct mail programs including the analysis of such programs.
  • Work with corporate marketing and the external agency to plan the strategy for and execute all social media platforms.
  • Develop good working relationships with all property leaders as well as marketing leaders at other Churchill Downs Incorporated properties and Corporate Marketing.
  • Maintain a strong service culture with high team member and guest satisfaction levels. Allocate resources to areas that create value to our guests and to the company.
  • Serve as a leader for team members while fostering teamwork, positive morale, motivation, and open communications.
  • Motivate and develop team members through mentoring, coaching and providing performance feedback.
  • Adhere to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
  • Other duties as assigned
STANDARDS OF PERFORMANCE
  • Leadership abilities demonstrated in effectively managing team members and assigned duties.
  • Maintain interpersonal working relationships among personnel and the public.
  • Strong oral and written communication skills.
  • Willing to assume overall responsibility relative to the performance of the position.
EDUCATION, TRAINING, AND EXPERIENCE
  • Bachelor's Degree in Marketing or similar discipline.
  • At least 7 years of experience in the gaming industry with at least 3 years at a managerial or supervisory level in gaming Marketing or Player Development. (Preferred)
CERTIFICATES AND LICENSES

Must be able to obtain and maintain an Indiana Gaming license.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.The employee may also be required to lift, push, and pull up to 25lbs.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is subjected to circulate throughout the assigned areas, including the smoking area, actively observing players and functioning of machines.