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Market Research Manager
3 months ago
- Manages marketing research projects:
- Works to define appropriate methodology consistent with business goals.
- Partner with external agencies & platforms for survey creation, data collection & data analysis.
- Review all research materials to ensure validity of research.
- Provide input as necessary to marketing and agencies in the development of materials for testing.
- Provide actionable recommendations grounded in insights from marketing research, syndicated data, business situation, and realities.
- Works to define appropriate methodology consistent with business goals.
- Provide brand planning & strategy assistance through a solid understanding of the consumer.
- Apprise the organization of evolving consumer demographics, behaviors, and other trends relative to assigned brands and categories.
- Work with support functions as necessary to address business questions with all relevant information and support related strategic efforts.
- Work with secondary studies and syndicated data sources such as Circana, Numerator, Luminate, and Mintel.
- Manage projects within budgets, schedules, corporate, legal & regulatory requirements, and strictly adhere to relevant policies & SOPs.
- Bachelor's degree in business management, Psychology, Finance, other quantitative disciplines, or related Life science.
- Minimum of 5 years of relevant business experience in market research, business intelligence, marketing, or business analytics is required.
- Must have excellent problem-solving, communication, presentation skills, and the ability to function as a team member.
- Knowledge of qualitative & quantitative research methodologies, data sources, and specialized market research software.
- Experience integrating diverse sources of information, formulating business-relevant, and strategic recommendations.
- Must be able to work on a variety of projects spanning multiple categories simultaneously.