Global Marketing Manager

6 days ago

Saint Joseph, Michigan, United States LECO Corporation Full time
Job DescriptionJob Description

Global Marketing Manager

For over 80 years, LECO has been a leader in the development and production of world class laboratory instruments delivering state of the art products nationwide and across the globe. Located in St. Joseph, Michigan, LECO continues to be a family-owned company that understands the value of shared interests, long-term stability, loyalty, and trust.

Schedule:

Full Time: 8:00am – 5:00pm, Monday – Friday

Position Summary:

The role of a Global Marketing Manager is to oversee and guide the marketing strategies and activities of a company on a global scale. You will be responsible for developing and implementing effective marketing campaigns that align with the company's overall objectives.

Position Responsibilities:

  • Develop and execute global marketing strategies to drive brand awareness, customer acquisition, and revenue growth
  • Collaborate with cross-functional teams, including product management, sales, and creative departments, to ensure alignment and successful execution of marketing initiatives
  • Conduct market research and analyze industry trends to identify opportunities and develop targeted marketing plans for different regions and target audiences
  • Create and manage marketing budgets, allocating resources effectively to achieve desired outcomes
  • Develop and maintain strong relationships with key stakeholders, including internal teams, external agencies, and partners
  • Oversee the development and implementation of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing
  • Monitor and analyze marketing performance metrics, track campaign effectiveness, and provide insights and recommendations for optimization
  • Coordinate product launches and promotional activities across different markets, ensuring consistent messaging and branding
  • Stay updated on industry best practices, emerging technologies, and marketing trends, and apply them to enhance marketing strategies and tactics
  • Provide guidance and support to regional marketing teams, offering direction, training, and resources as needed
  • Ensure compliance with local regulations and cultural sensitivities when executing global marketing campaigns
  • Measure and report on the success of marketing initiatives to senior management, highlighting key metrics and achievements

Position Requirements:

  • Proven experience in global marketing management, preferably in a multinational company or with extensive international exposure
  • Strong knowledge of marketing principles, strategies, and best practices
  • Demonstrated experience in developing and executing successful marketing campaigns across multiple channels and regions
  • Excellent analytical skills, with the ability to interpret data and make data-driven decisions
  • Strong leadership and communication skills, with the ability to collaborate effectively across diverse teams and cultures
  • Strategic thinking and problem-solving abilities
  • Proficiency in using marketing analytics tools and platforms
  • Familiarity with digital marketing techniques and platforms

Education/Certifications:

  • Bachelor's degree in marketing, business administration, or a related field. A master's degree is often preferred.

EOE M/F/VET/Disability

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