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Specialist, Digital Strategy

3 months ago

New York, New York, United States Apex Exchange Full time

Company Description

APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.


APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in an increasingly complex media environment.

Clients opt into solutions outside the agency's core services that offer tangible benefits including guaranteed outcomes, and advantageous pricing.


The Specialist role will report into the Supervisor position and will be a part of the Digital Strategy & Activation Team.

This team works collectively to ensure that we have a thorough understanding of and a pulse on the media landscape, make smart investments with media partners, negotiating mutually favorable terms, and plan and execute client media buys that best deliver on their business and marketing objectives.

This is a hybrid role, requiring three days in-office each week.

If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

The expectations for this role fall into 3 key categories:

1. Developing Teams & Talent

  • Understand roles and responsibilities within the team.
  • Contribute to training of Sr Associates/Associates on their team and billing/reconciliation team individuals.
  • Reviews and supports goals of Sr./Associates.

2. Delivering on Our Value Proposition

  • Participate in meetings with partners.
  • Understand partner portfolio offerings and can identify client opportunities.
  • Participate in negotiations for assigned clients and campaigns.
  • Understand deal structure and can manage negotiation and RFP process for select midlevel accounts.
  • Develop campaigns that work with preferred partners.
  • Execute clientfacing media plan packaging and delivery for select midlevel accounts across most steps independently with great accuracy.
  • Participate in negotiations.
  • Develop with support campaign pricing to drive client results and business health for select midlevel accounts.

3. Managing Business & Operations

  • Manage campaign activation; contribute to template and buy entry.
  • Lead RFP/postsale process for select midlevel accounts and can serve as first touch QA for Associates.
  • Participate in discrepancy resolution for assigned clients and campaigns.
  • Understand billing nuances that impact planning.
  • Contribute to data input across various tools.
  • Keeps Salesforce up to date for assigned accounts.

Qualifications TECHNICAL SKILL REQUIREMENTS**We value diversity of thought and experiences at APEX If you learned about media from the sales or agency side, that's great but we do need folks with basic level of understanding of how media investment works.

  • 2+ years of experience with Basic knowledge of media is critical for success in this role
  • Diverse backgrounds and experience are welcome including Agency Planning/Investment, Media Sales, Consulting and/or Media Client Side
  • Strong media financial acumen is mandatory
  • Basic understanding of the media landscape

SOFT SKILL REQUIREMENTS


Technical skills are a point of entry for the roles at APEX but we're looking for soft skills that drives our culture.


  • Has strong relationships, respect, and support from others
  • Adapts well, embraces and drives change
  • Acts transparently with others
  • Leads with positivity and inclusivity to inspire those around them

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.


Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

Req #24-5730