General Manager

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Retail Job Description

Reports to: District Manager

General Manager

Selling and Service

• Understands organizational objectives and makes decisions that align with Company priorities and values
• Endorses, models and develops store and district team to deliver Coach's Selling and Service expectations
• Manages sales strategies, initiatives and growth across all categories and partners with other stores within District to drive district and regional selling initiatives
• Flexes store business strategies and personal selling techniques to contribute to overall store and financial results
• Serves as a leader within in the District and can provide strategic and Human Resources support when the District Manager is not available
• Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers
• Sales/productivity goals: Sets and communicates goals for the team and on occasions for multiple stores or the district, tracks store's performance at all times and achieves sales through team
• Productivity Management: Holds the management team accountable for floor supervisor productivity, personal productivity and management contribution
• Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
• Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
• Develops a clienteling strategy in partnership with the District Manager; implements and monitors strategy over time to achieve business goals and objectives
• Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
• Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace
• Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach's guide to style
• Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)
• Coaches team on how to incorporate trends into their selling experience with customers
• Influences customer's purchase decisions by balancing patience and assertiveness
• Sensitive to customer and team's needs and tailors approach by reading cues
• Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking
• Encourages team to build long-term relationships with customers to drive business
• Develops both self and individual product knowledge skills and remains aware of current collections
• Protects and drives the needs of the business at all times
• Understands the positive sales impact staffing has on the business; recruits and hires accordingly
• Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing Company tools
• Ensures all daily tasks are completed without negatively impacting service of Coach standards

• Creates enthusiasm and positivity for a shared vision and mission
• Leads by example
• Demonstrates confidence when leading the team and managing the store
• Takes initiative; has a high level of ownership and accountability for results of self and others
• Approaches challenges in direct and timely manner and takes action to course correct in the moment when appropriate

• Builds trusting relationships with peers and team
• Acts as advocate for the team, district/region and Brand
• Is adaptable and flexible to change
• Switches gears based on the needs of the business both seamlessly and pro-actively
• Maintains a calm and professional demeanor at all times
• Fosters an environment of teamwork and collaboration
• Creates short and long-term strategies to achieve personal metrics and performance
• Uses available resources to make informed decisions and takes appropriate partners when necessary
• Utilizes Company tools to keep self-informed
• Delegates and empowers others
• Recognizes and values individual performance and communicates appropriately
• Evaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans with the Store Manager for the continuous development of staff
• Resolves performance problems using appropriate communication, coaching and counseling techniques
• Creates a talent bench strength by actively recruiting and interviewing candidates
• Recruits, interviews, selects, on boards and retains top talent
• Acknowledges and reinforces the importance of how all roles contribute to the success of the store

• Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention
• Demonstrates strong business acumen; strategically forecasts, plans and budgets to the needs of the business (i.e. payrolls, staffing, etc.)
• Writes schedules to maximize business by scheduling right people, right place, right time
• Interacts and communicates with supervisor(s) on a regular basis to keep them informed
• Maintains interior and exterior upkeep of the building with partnership from the corporate office
• Understands and uses all retail systems and reporting tools
• Adheres to all retail policies and procedures including POS and Operations procedures
• Leverages Coach's tools and technology to support relationship building and clienteling efforts; including driving sales and achieving individual and team goals
• Serve as a leader within the district if the District Manager is out of the business

Experience: 2-5 years of previous Store Manager experience in a luxury retail service environment preferable. Possess current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Proficient with MS Office (Microsoft Word, Excel, PowerPoint and Outlook). Experience using retail systems (i.e. labor management, inventory systems, sales reporting, etc.)

Physical: Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.

Schedule: Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days (including but not limited to the day after Thanksgiving; Memorial Day, Christmas Eve, Mother's Day, etc.)

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Coach is an equal opportunity and affirmative action employer.

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at or

Visit Coach at

Work Setup

BASE PAY RANGE $105,000.00 TO $125,000.00
Click Here - U.S Corporate Compensation & Benefit