Associate Director, Audience Strategy

2 weeks ago

New York, New York, United States Wavemaker Full time

About Wavemaker

Hello there Here at Wavemaker, we truly believe there's always an improved method to grow. We stimulate growth for our clients by reshaping how consumers make decisions and their experiences through media, content, and technology. The Wavemaker approach is globally unified. Backed by the most robust consumer data worldwide, we comprehend where and how marketing can effectively step in to assist brands in achieving more sales.

Our name embodies our mission and strategy. Making waves involves being daring and unafraid. We excel when collaborating with bold brands and individuals who welcome challenges to push boundaries. We understand that it's not a simple task, but if you have it within you, we will help bring it out.

With a team of 7,600 individuals in 90 markets, we drive growth for some of the foremost brands and businesses globally. Our Positive Provocation mindset is fueled by:

  • Extensive knowledge of our clients' operations
  • Confidence to question established norms
  • Empowerment to exceed our perceived limitations

We are a part of GroupM, WPP's global media investment management company.

Job Title: Data and Audience Strategist - Associate Director

Company: Wavemaker

Role Context:

We are in search of an enthusiastic Data and Audience Strategist - Associate Director to collaborate with clients on developing and executing an audience strategy involving data acquisition, audience insights creation, and audience architecture to bolster strategy, planning, and campaign execution.

Core Responsibilities:

  • Devise strategies for acquiring first-party data, assess client terrain, and collaborate closely with key stakeholders (client & agency) to recognize existing available data for formulating a comprehensive data strategy
  • Lead the formulation of audience strategies for retention, acquisition, and identifying untapped opportunities to drive growth
  • Generate audience insights, market analysis, and audience sizing, culminating in audience creation/segmentation to support growth strategies
  • Establish test & learn initiatives in partnership with planning, investments, and activation teams
  • Drive the development of hypotheses, use cases, and roadmap for implementing all changes influenced by the phasing out of third-party cookies
  • Pinpoint and evaluate the most suitable data sources (survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location...), data-oriented solutions, and technology partners (identity, CRM, CDP...)
  • Identify data deficiencies/requirements to continually enhance client deliverables
  • Keep clients informed about industry trends/alterations impacting audience strategies
  • Leverage WM, GroupM, WPP associates, and data-oriented capabilities to unearth additional client prospects for organic growth, pilot experiments, etc.

Required Skills / Experience:

  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 5 to 8 years of experience in audience and data strategy applicable to marketing and/or media
  • Familiar with digital data technologies and collaborators (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM ...)
  • Robust analytical, critical thinking, and problem-solving capabilities
  • Strategically minded professional with strong speaking and written communication skills
  • Ability to thrive in dynamic and deadline-oriented environments
  • Embraces a growth mindset, demonstrating an eagerness to learn and explore new ideas
  • Highly accountable and ownership-driven
  • Collaborative with a partnership-oriented mindset

The base salary for this role currently varies from $75,000 to $180,000. Individual compensation is dependent on job-specific factors, such as business requirements, expertise, level of responsibility, and qualifications. We provide a competitive benefits package; please visit our website for further information.

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