Director, Strategy

1 week ago

New York, New York, United States Heartbeat Full time

Company Description
We're Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you're our next Director, Strategy, helping us to deliver game-changing campaigns for consumers & HCPs.


Read on to learn more about what qualities we're looking for in a new member of the crew and why you're gonna dig working with us.


Job Description How you'll strengthen the team**:

Our team is looking for someone who demonstrates a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients.


Beyond that, here's how you'll make your mark:

  • Developing strong client relationships as a key strategic and business partner
  • Guiding the strategic direction with internal and external teams in relation to our clients' brand development and marketing approach
  • Gain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities including forward looking awareness of emerging competitive threats
  • Developing a nuanced understanding of our clients' customers' wants, needs, and behaviors across the full customer journey
  • Understanding and advocating for Heartbeat's full suite of strategic offerings
  • Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
  • Developing POVs for our colleagues and clients around businesscritical issues and trends
  • Developing inspiring creative and execution briefs

How you'll grow with us:

Director, Strategy is where you'll start, but we're always planning for where you'll go. Strategy Directors are all expected to hone skills that will help build on their careers.

Those skills include:

  • Facilitating internal brainstorms and client workshops
  • Identifying and pursuing organic growth opportunities within existing clients
  • Partnering with clients on market research activities
  • Overseeing development of measurement plans and developing meaningful or noteworthy insights based on both qualitative and quantitative analysis
  • Contributing to the development of junior team members
  • Managing complex projects independently and successfully
  • Seamlessly collaborating with other departments, identifying opportunities for efficiencies in working relationships and crossdepartmental processes and handoffs (e.g. Creative, Client Services, Media, Production, and Technology)

Qualifications
Across 7+ years of experience, you know what it takes to slay Strategy.

These are the core skills you've totally nailed:

  • Experience in strategy at a creative agency and/or consulting
  • Experience in healthcare marketing, including both HCP and consumer
  • Superb and persuasive communications skills, both written and verbal
  • Strong analytical/logical thinking
  • Able to simplify and clarify complex concepts
  • Structured problem solving approach to address complex strategic/management issues
  • Excellent analytical skills
  • Ablility to become deeply immersed in our clients' business on both a commercial and clinical/scientific level
  • Ablility to develop strong client relationships and trust based on deep immersion in their business
  • Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search)
**Additional Information

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