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Expert Marketing/Data Analyst

3 months ago

Annapolis, Maryland, United States Acxiom Full time

The Expert Marketing/Data Analyst will be responsible for creating custom client analyses to provide actionable insights across various projects, customer performance reports, and test designs based on our clients data.



About the Job and Company:

At Acxiom, we are leaders in helping brands achieve the number one mantra of every business - know your customer. For almost fifty years, we've been assisting marketers in adapting to a rapidly changing landscape of channels, data, and technology.

Our expertise lies in understanding customers to enable marketers to engage effectively across all platforms, enhancing customer experiences, and strengthening brands.

We are considered one of the most experienced, respected, and forward-thinking voices in the marketing industry, empowering marketers with the insights needed to connect with customers meaningfully.

Our data-driven products and solutions pave the way for marketers to deliver exceptional customer experiences at scale through every channel.


Function Specific:
  • Support analytics team leads in providing exceptional insights through design and delivery of analytic solutions
  • Perform advanced analytics tasks such as customer profiling, segmentation analysis, and campaign performance reporting
  • Identify hidden insights through advanced data mining techniques
  • Gather and analyze data from various sources with precision
  • Use SQL to query databases and extract necessary information
  • Translate analysis results into actionable recommendations for clients

Key Responsibilities:
  • Collaborate with Analytics team and business partners to determine data strategy and key business questions
  • Utilize SQL to work with client data for analysis
  • Provide data-driven recommendations based on requirements
  • Support marketing planning through customer profiling and segmentation
  • Analyze digital marketing data to optimize campaigns
  • Create and deliver presentations on data insights
  • Demonstrate working knowledge of marketing tools

Experience/Knowledge/Skills:
  • Experience in using SQL to extract data from marketing databases
  • Problem-solving mindset with the ability to work independently and collaboratively
  • 5-10 years of experience in client-services industry
  • Proficiency in Excel and PowerPoint
  • Exposure to tools like Adobe, Salesforce, and Snowflake is a plus
  • Knowledge of Data Visualization tools such as Tableau, PowerBI, or Looker is advantageous
  • Awareness of Segmentation, Modeling, Testing Methodologies, and Engagement Analysis

Primary Location City/State:
Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer and does not discriminate in employment based on various factors.


If you are passionate about data analysis and marketing, eager to work in a dynamic environment, and ready to contribute to cutting-edge technologies, Acxiom offers a vibrant platform to showcase your skills and excel in your career.

Our company values revolve around collaboration, excellence, innovation, and a focus on outcomes. Join us at Acxiom and be part of a team where your contributions make a difference to our clients and our company.

Please note that this formatted job description is for reference. For more information or to apply, visit our official website.