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Vice President of Trade Marketing
2 weeks ago
Job Description:
Job Duties and Responsibilities:
Ownership of long- and short-term brand strategies, strategic brand building efforts and delivering annual operating plan.
Own brand-level P&Ls across the portfolio; make sure plans are aligned with strategies with emphasis against below the line trade activities.
Lead, inspire, coach marketing team of 12+ roles including internal trade, brand, and creative teams, and outside partners including agencies, brand owners and functional experts.
Be key member of Prestige leadership team, working closely with cross-functional leaders in commercial, finance, operations, HR, and legal, among others, to drive total business performance.
Serve as the face of Prestige in key meetings with outside suppliers and agencies, along with other leadership.Serve as source of best practices, and guide trade team in developing comprehensive annual brand activation plans for key brands within the portfolio, segmented by distributor partner and channel.
Work with trade and commercial teams to create tailored regional and local brand activation programs aimed at key customers and distributors to drive achievement of annual sales plans.
Collaborate with brand marketing agencies and leadership to ensure alignment and maximize support from a branding standpoint.Incorporate data analytics into trade marketing strategies to drive informed decision-making and optimize sales performance.
Analyze financial reporting to identify trends, opportunities, and areas for improvement within the marketing function.
Conduct regular market visits and surveys to evaluate the performance of existing partners and identify sales training needs to address any gaps.
Required Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferredExperience with pricing analytics.
AS400 experience (preferred)High proficiency in Microsoft Suite preferred.
10+ years (if VP) of related experience in beverage alcohol industryThe ideal candidate will have:
Proven track record of success in trade marketing, sales management, or related roles within the beverage alcohol industry.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
Brand and Trade programming development experience across a national level utilizing budgets, partners, and agencies.
Proven leadership of managing larger teams the ability to motivate and inspire cross-functional teams.
Detail-oriented with strong organizational and project management skills.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Proficiency in utilizing data analytics tools and software for decision-making.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Worker Sub-Type:
Regular
Time Type:
Full time
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