Communications Manager II

2 weeks ago

Lansing, Michigan, United States InsideHigherEd Full time
Job no: 955884
Work type: Support Staff
Pay Grade: 14
Major Administrative Unit / College: Eli Broad College Of Business
Department: Eli Broad College Of Business Dean
Sub Area: AP- Professionals
Salary: Salary Commensurate with Experience
Location: East Lansing
Categories: Administrative/Business/Professional, Information Technology, Office/Clerical Support, Administrative Professionals- AP, Full Time %), Union, Remote-Friendly
Position Summary

Position Summary

The Broad College of Business is seeking an innovative and strategic Communications Manager to join our team environment in the Marketing and Communications Office. The successful candidate will oversee projects and platforms that allow the college to communicate via its website and related digital mediums. This position plays a key role in creating and maintaining the college's digital strategy, balancing the maintenance of existing digital communication platforms while improving the user experience and anticipating future needs. This includes but is not limited to supporting and developing the college's content management and communication platforms.

The Broad College of Business creates and disseminates knowledge through collaboration, developing global transformational leaders who positively impact organizations and society. Our vision is to be a top-of-mind business school reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs. An integral part of our team's efforts in advancing the Broad College's mission and vision, the ideal candidate will work collaboratively with communicators, leadership, faculty, and staff. The ideal candidate will also maintain vendor relationships, provide project management, assist with the creation of appropriate processes and workflows, ensure compliance with university accessibility and branding standards, provide documentation and training needs, and ensure support and customer service are available to platform users. The Contents Manager will also maintain connections with and facilitate information sharing between campus partners and other MSU units. This position will report to the Senior Communications and Marketing Director.

Content Creation/ Ideation – 40%

  • Plans/writes new content strategies and campaigns, leading them from ideation to publication within the college's owned channels (newsroom and social media), the university's owned channels, as well as earned and paid channels in external media outlets.

Public Relations Responsibilities - 20%

  • Directs public relations efforts for college, plans and implements public relations budget and establishes policies and procedures related to the daily operation of public relations strategy.
  • Advises other units on media and public relations issues and designs and presents workshops on news writing, radio usage, newsletters, and marketing strategies.

Support Responsibilities – 20%

  • Plans, creates, produces, photographs, edits, records or drafts releases and feature materials for media and publications in order to inform the public and University of issues and events.
  • Develops specialized communications plans for other units as requested.

Liaison Responsibilities – 10%

  • Serve as college liaison for MSU University Communications, University Advancement and MSU Alumni Office to collaborate on external media relations and university communication initiatives.
  • Foster new relationships and partnerships to enhance collaboration and cross-promotion efforts.

Supervisor Responsibilities – 10%

  • Manages and supervises professional and other support staff in the unit, when formal supervision is assigned to the position, in addition to supervising students.
Unit Specific Education/Experience/Skills

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to are of employment; may require management and supervisory experience; or an equivalent combination of education and experience.

Desired Qualifications
  • Demonstrated experience with and excellence with:
    • Social media channels such as Twitter, Instagram, YouTube, LinkedIn, Facebook
    • Social media management tools such as Sprinklr
    • Content management systems, copyediting and proofreading, with knowledge of AP style such as Wordpress
    • Project management software such as Asana.
  • Evidence of a commitment to ongoing learning of social media trends and current best practices, with a curiosity to try new things and bring fresh ideas to the table.
  • Exceptional interpersonal skills with individuals and groups in a diverse environment as well as strong oral, written and digital communication skills; passionate attention to detail; and an ability to lead projects from idea to completion.
Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials
  • Resume
  • Cover Letter
  • 3 Professional References
Work Hours

Generally, Monday through Friday 8 am to 5 pm. However, some evenings and weekends may be required.

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Bidding eligibility ends June 4, 11:55 PM

Advertised: May 29, 2024 Eastern Daylight Time
Applications close: Jun 11, 2024 Eastern Daylight Time

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