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Sr. Strategist

3 months ago

Minneapolis, Minnesota, United States Betty Inc Full time
Favorite Child is a spirited design agency that blends boutique charm with global expertise.

We harness strategic design to unlock each brand's full potential, whether in its own category, reaching new audiences or shaking up the cultural status quo.

With our flexible in-house capabilities, no project is too big or too small.

From start to finish, we tackle every challenge with flair, precision, intelligence, and imagination, transforming each brand into a favorite.

Join us as we grow our Favorite Child family.


Favorite Child is part of Betty, a Quad agency offering a full slate of creative services including strategy, creative, design and content studios – all under one global roof.

Named after Betty Quadracci—creative trailblazer & Quad co-founder— the Betty team boldly embodies the progressive standards that Betty believed in.

We're inclusive. Idea-centric. Relentlessly collaborative. Tenaciously creative. All to build better ideas that can scale without sacrifice to bolster brands that can't stand bland (like us). If this sounds like you, hit us up. We'd love to talk creativity and culture.


With an opportunity to work remotely or out of one of our three locations in Minneapolis, MN, Chicago, IL or Dallas, TX, theSenior Strategist is a dynamic thinker who brings a broadbusiness perspective and deep understanding of consumer behavior to the art of brand positioning, consumer validation, and brand architecture.

This highly effective, results-oriented brand champion plays an active role in conducting design research, developing insights, framing a brand personality and following trends that will influence the outcome of our brand design initiatives.


REPSPONSIBILITIES:
Design focused strategy that works closely with our designers to create brand identity, packaging and design projects that drive demand with the right audiences

Help define the right audiences and dig into their core behaviors, needs and habits, identifying opportunities where our design can better meet their needs

Collaborate on proposals, pitches, and strategic thought leadership initiatives

Collaborate with cross-functional project teams to create and refine brand positioning for various consumer brand and retail clients

Design and execute qualitative and quantitative research methodologies to uncover actionable insights.

Synthesize research findings into clear, compelling, and actionable inputs.

Audit and analyze competitor strategies to inform brand and design opportunities for clients.

Craft brand positioning led strategies that define a brand's personality, narrative, audience segment, vision, and potential

Lead brand architecture and portfolio strategy projects for clients

Develop creative briefs that inspire clients and creative teams alike

Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagements

Perform other duties from time-to-time to meet the changing needs of the agency

ABOUT YOU:
Curious thinker

Persuasive storyteller

Master of strategic reduction

Collaborative partner

Creative dreamer

Effective leader

SKILLS & EXPERIENCE:


5+ years of experience in account planning and/or strategic brand planning, with an emphasis on consumer research, brand design, retail or CPG branding, consumer behavior, etc.

Strong understanding of brand identity development, consumer packaging or private label packaging

Proven experience in developing brand positioning and conducting consumer research.

Experience working collaboratively across internal creative teams

Excellent analytical, research, and strategic thinking skills.

Proficiency in using research tools and methodologies.

Strong communication and presentation skills.

Ability to manage multiple tasks concurrently in a deadline-driven process

Detail-oriented with strong project management and organizational skills

Relocation to Minneapolis, MN is not required

#LI-AW1