Director of Marketing, Account-Based Marketing

2 weeks ago

Oakbrook Terrace, Illinois, United States Underwriting Solutions Full time
Data-Driven Marketing Leader Opportunity at Verisk Marketing Solutions

We are dedicated to assisting the world in envisioning new possibilities and eliciting change for a brighter future. Our advanced solutions merge content, data, and analytics to empower businesses, individuals, and communities to grow stronger, more resilient, and sustainable.

Verisk Marketing Solutions (VMS) focuses on enabling marketers to craft exceptional experiences for their clientele by targeting the right audience, with the right messaging, at the right moment. Upholding the highest standards in data security and consumer privacy, we provide consumer insights and data solutions aimed at providing real-time customer views and enhancing marketing strategies.

As a Demand Generation Director, your role at VMS entails developing strategies to heighten awareness and sales engagement through various means, such as conferences, webinars, and partner marketing. Success in this position relies on effectively scoping account attribution and monitoring marketing-influenced pipelines.

  • Direct and manage key resources and teams
  • Drive predictable, scalable, and repeatable pipeline and revenue
  • Deliver against financial, pipeline, and attribution goals
  • Develop and execute marketing initiatives in collaboration with various stakeholders
  • Optimize marketing automation systems and data integration for enhanced efficiency

Qualifications:

  • Over 10 years of Marketing experience with a focus on demand generation
  • Expertise in leveraging digital channels for lead generation and brand amplification
  • Proven success in designing effective account-based marketing programs
  • Strong analytical skills and experience in reporting data for performance improvement

Join us at Verisk, where you'll have the opportunity to shape a rewarding career supported by a culture that values learning, inclusivity, and diversity. Help us turn big data into innovative ideas and create a better future for generations to come.

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