Director Marketing

1 week ago

New York, New York, United States EssilorLuxottica Full time
Director Marketing (Media)

Date:
Jun 6, 2024

Brand:
Luxottica (LoA Corporate)

Location:
New York, NY, US, 10018

Requisition ID: 845608

Position:
Full-Time

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses.

The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry.


With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality.

Committed to vision, we enable people to "see more and be more" thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods.

Every day we impact the lives of millions by changing the way people see the world.


Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments.

Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets.

They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.


GENERAL FUNCTION


The Media Director leads the media strategy and tactical market media planning/buying measurement and performance for LensCrafters, Antoine Laoun, and Retail Optical LATAM to deliver effective marketing communications plans that drive media ROI, brand equity, traffic, and sales.


This role is the key media lead across all media channels including internal and external agency partners (media planning/buying, creative, SEM), with daily interactions with senior marketing executives across all brands and Corporate HQ office in Milan.

This role provides insight and recommendations of changing media landscape across all offline and online channels (especially in Digital – display, SEM, social, video, display and programmatic).


MAJOR DUTIES AND RESPONSIBILITIES
Support and collaborate with brand marketing team in development of media campaign briefs and corresponding media objectives/KPIs

Maintains accountability for the quality, strategy, and integrity of all media plans/strategies/services delivered.

Lead creation, implementation, optimization, and measurement of integrated media strategies, in collaboration with agency partners & direct vendors

Develop media plans based on the business and media objectives in partnership with agency and specialty teams. Test new formats, tactics, and solutions

Evaluation of plan strategies, channel mix, tactical details, executional reports as well as validation of assets and units

Manage media agencies planning and buying of all media spaces - guaranteeing media costs optimization and performance against objectives and KPIs

Responsible for coordination of process flow management with key internal stakeholders and agency partners for campaign set up and execution

Lead reporting of the campaigns and develop the KPIs to measure performance

Leverage Marketing Mix Modeling and/or attribution modeling to identify optimization opportunities and action plan.

Lead internal & external meetings, including presenting updates/strategies to leadership and executive teams

Collaborate across various departments, including Marketing, Ecommerce/Performance Marketing, Social, CRM, etc.

Adapt media presentations and reporting for local/global marketing teams and EL leadership teams

Support media financial resource in budget management and invoice reconciliation

Support the Sr Media Director in coordinating and developing the team and managing up to the VP Global Media to ensure seamless communication across the business

Help drive organizational change, digital/data transformation, and acceleration

Build media culture within marketing and digital teams - providing media support and trainings

BASIC QUALIFICATIONS
Bachelor's degree

10+ years of experience in media, marketing or related field

Competency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans against strategy as well as strength

Strong project management skills

Attention to detail and ability to translate information to various stakeholders

Strong written and verbal communication skills

Ability to work under pressure and meet deadlines

Self-starter attitude with a global mindset & ability to work both autonomously and proactively

Demonstrated ability to lead complex media plan/executions as well as a complex global organization structure

Understanding of media research tools/models

​Pay Range: 163, ,311.20

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements.

In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package.

Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.


Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.

To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at be sure to provide your name and contact information so that we may follow up in a timely manner) or email

We are an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

Native Americans in the US receive preference in accordance with Tribal Law.

​

Nearest Major Market:
Manhattan

Nearest Secondary Market:
New York City

Job Segment:
Marketing Manager, Communications, Marketing Communications, Retail Sales, SEM, Marketing, Retail

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