Director of Marketing
1 week ago
POSITION OVERVIEW
We are searching for a skilled Director of Marketing to spearhead all marketing endeavors for our expanding brand. As the primary senior marketing addition to our compact team, you will be responsible for driving overall strategy while also actively participating in various platforms with meticulous organization and attention to detail. You will have a crucial role in molding our brand strategy, steering growth, and enhancing our marketing capabilities. The ideal candidate will have a successful track record in established corporations and early-stage startups, particularly in the beauty/CPG sector, preferably with exposure to Sephora.
RESPONSIBILITIES
- Lead the strategic vision for Kate McLeod's growth and retention marketing efforts across channels, creating customer journeys that optimize replenishment, repurchase, and LTV
- Develop and implement comprehensive marketing strategies for growth and retention
- Lead the evolution of our brand and product marketing, ensuring alignment with our target audience and competitive environment
- Manage the marketing calendar, orchestrating campaigns across different channels and platforms
- Establish and oversee a high-performing marketing team, comprising internal recruits and external partners, to meet our expanding requirements
- Foster innovation and experimentation in marketing, continually exploring avenues to enhance performance and ROI
- Collaborate closely with various teams such as product development, sales, and customer experience to ensure cohesion and synergy across all endeavors
- Monitor and assess key metrics to measure the effectiveness of our marketing activities and make data-driven choices for optimization
- Manage marketing budgeting and analytics reporting, encompassing channel projections and ROI assessments
REQUIREMENTS
- B.A degree required; 8-10 years of marketing experience, with a solid foundation in brand and performance marketing
- Successful history of driving marketing campaigns in the beauty/CPG sector, preferably with exposure to Sephora
- Proven ability in building and leading high-performing marketing teams, including recruitment and talent development
- Demonstrated skill in executing comprehensive marketing strategies that yield measurable outcomes
- Inclination towards early-stage involvement and creating impact in business growth phases
- Proficiency in data utilization for informed decision-making and performance optimization
- Strong communication and collaboration capabilities, adept at working across functions and hierarchies within the company
- Exceptional organizational skills and attention to detail, capable of managing multiple priorities in a fast-paced setting
- Entrepreneurial mindset, ready to delve into specifics while steering overarching strategy
BENEFITS & PERKS
- Competitive annual salary based on experience
- Health, dental, and vision insurance
- Paid time off and holidays
- 401k plan
- Hybrid work arrangement
- Exclusive employee discounts
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