Marketing Specialist, Genomics
7 days ago
Mawi DNA Technologies is a leading provider of innovative non-invasive and invasive biosample collection technologies.
Our mission is to offer simple and easy-to-use tools for the collection and stabilization of biological samples for Genomics, Proteomics, and metabolomics assays.
We specialize in sample collection and storage for a wide range of samples including oral samples, whole blood, tissue, body fluids, and microbial samples.
Our innovative technology ensures sample integrity from anywhere in the world. Please visit our website atfor more information.
Job Description
The Marketing Specialist, Genomics will drive the marketing programs for the company across all its products.
This person will plan and execute marketing activities including trade show attendance, digital and content marketing, social media, and possibly webinars to build brand awareness.
You will work closely with R&D, Sales, Operations, Regulatory, and the Executive Team to drive customer engagement and increase sales.
Responsibilities:
Lead development of marketing programs and campaign materials to support product launches, lead generation, and brand awareness.
Product management activities such as creating SKUs, updating product literature, and product labeling. Ensure compliance with regulatory requirements.
Works in collaboration with internal stakeholders including R&D, Regulatory, and QA to support product lifecycle management.
Implement voice of customer information and testimonials into website and other marketing materials.
Monitor industry development and competitive landscape, conduct research and prepare comparisons and pricing.
Work with R&D and Marketing to develop content for sales material, press releases, email blasts, social media, and website.
Participate in the development of digital marketing strategy, including email campaigns, SEO/SEM, social media, etc.
Develop and track marketing metrics to measure the impact of marketing initiatives and campaigns and comply with regulatory requirements.
Assist with planning and coordinating conference exhibition and attendance.
Generate and update marketing collateral, web pages, and customer-facing presentations.
Work with QA to monitor and enforce appropriate patent and trademark markings in all company materials.
Requirements:
Minimum B.S. degree in life sciences is required.
At least 1 year of experience in life sciences marketing, ideally with genomics technology
Experience
developing content for sales material, websites, and social media.
Ability to distill technical data to focused materials that can be easily digested by a broad audience, including customers, the scientific community, distributors, etc.
Proficiency with standard Microsoft Office applications.
Proficiency with Adobe Illustrator, Canva, or equivalent software a plus. Proficiency with WordPress a plus.
Experience with Mailchimp email marketing app and CRM platforms a plus.
Experience in various forms of digital marketing, including email marketing, search engine marketing (SEM), search engine optimization (SEO), content marketing, etc.
Strong communication and presentation skills, both verbal and written.Excellent technical writing, creative/graphic design, and editing skills.
Possess a good understanding of web analytics and web design.
Location and Attendance Requirement:
This position is based at our Pleasanton headquarters, and regular attendance at the office is a fundamental requirement for the successful performance of your duties.
Your presence in the office is crucial to maintaining effective collaboration, fostering team spirit, and meeting business objectives.
If, for any reason, you are unable to fulfill this attendance requirement and cannot be physically present at the office on a regular basis, you may be asked to step down from your position or may be subject to termination, as per the discretion of [Your Company Name].
We understand that exceptional circumstances may arise, and we encourage open communication regarding any challenges or situations that may impact your ability to adhere to this attendance policy.
By applying to this job, you acknowledge and agree to comply with the attendance and location requirements outlined above.#J-18808-Ljbffr
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