Field Marketing Manager

1 week ago

Dallas, Texas, United States Alpa Insurance Full time

Job description

ALPA Insurance is looking to hire a field marketing manager to be responsible for the marketing strategy for the brand, through a number of marketing channels including but not limited to: field marketing events (new store openings, grand openings, community events), sales collateral, digital advertising, prospect targeting, social media content strategy and more. This individual should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tactics.

A great canddiate will possess the following skills: Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy. Experience partnering with an enterprise sales team and sales enablement. Strong written and oral communication. Highly organized and proficient at managing multiple projects at the same time. Strong communication skills written and oral. Highly organized and proficient at managing multiple projects at a time. You are metric driven and have the ability to draw insight from complex marketing data

Confident with a dynamic personality

Responsibilities:

  • Conduct visits 3 to 4 times a week to ALPA retail locations across Texas to support local store marketing efforts and establish partnerships with various entities such as dealerships, apartment complexes, etc.
  • Generate local interest and excitement around the grand and soft opening of an office, ideally scheduled for the upcoming week. Attend and coordinate grand openings in conjunction with the District Sales Manager.
  • Oversee the management of dealership/business referral incentives.
  • Maintain regular communication with DSMs and Sales teams to collect feedback and ensure that local strategies are adapted accordingly.
  • Organize and execute community events in collaboration with the Sales team.
  • Have regular follow ups with established business partnerships and provide feedback to DSMs on the needs.
  • Work closely with Sales trainer and DSMs to educate the sales team on marketing aspects of the business
  • Define a region-specific marketing plan that supports the regional sales strategy.
  • Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
  • Strategize, build and execute integrated field campaigns that involve email marketing, direct mail marketing, and other channels as decided
  • Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and quotes for your sales region
  • Support various other marketing projects as needed

Requirements:

  • Bachelors in marketing or related discipline
  • 3+ years of related marketing experience, ideally in field marketing or sales enablement
  • 80-90% Travel, 10-20% in office/remote
  • This is considered a hybrid role

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