Senior Marketing Manager

2 weeks ago

Dallas, Texas, United States Hilton Anatole Full time
The Hilton Anatole in Dallas, TX is adding to their Marketing Department They are looking to add a Senior Marketing Manager. The Hilton Anatole is one of the most unique properties within our portfolio The hotel boasts 1,606 guest rooms and 600,000 Square Feet of meeting space located in the heart of Dallas This is a great opportunity to continue to grow your career within marketing and leave a mark The Senior Marketing Manager will assist the Director of Marketing with all Marketing Planning & Execution strategies for Hilton Anatole, including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Positioning, Marketing Budgets, social media, Websites, Paid Advertising, and Video/Photography Assets, etc. All efforts should be focused on maximizing performance. Success measures include budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives. This Individual Encompasses the Following SkillsetsOur ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning.
  • 5 Years Marketing Experience
  • Branding / Positioning
  • Project Management
  • Design and Editing
  • Storytelling from Data/Data Analysis
  • Omni-Channel Marketing Strategy
  • E-commerce
  • Media & PR Strategy
  • Content Strategy
  • Ability to Engage Others / Presentation Skills
  • Agency Management
  • Budget Management
ESSENTIAL FUNCTIONS:Marketing and eCommerce Planning and Execution
  • Branding & Positioning: Establishes all messaging, positioning and marketing strategies understanding the impact to the hotels' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
  • Planning & Budgeting: Helps to develop and implement strategic marketing plans along with the hotel's General Manager, Directors of Marketing, Sales, and Revenue Management. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Adjusts the marketing plan throughout the year as needed based on performance data.
  • eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and adjusts marketing strategies/budgets where needed based on performance metrics.
  • On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
  • B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) leaders to support local and group catering revenue generation.
  • Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
  • Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, and Digital & Print Advertising, Photography and Videography.
  • Agency Management: Responsible for the agency vetting process, agency relationship, and ensuring agency alignment to the wider strategic plan and goals. This includes the management of all hotel marketing agencies, including but not limited to: social, PR, Digital and Creative. (if agency support exists)
  • Revenue Optimization: Works with Director of Marketing and Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance.
  • Social Media: Works with Social Media Manager to create and manage comprehensive social media strategy including content development, audience building and social influencer partnerships.
  • Partnerships:
    • Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC.
    • External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning.
Human Resources
  • Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development.
Ownership & Corporate Meetings, Presentations and Reports
  • Prepares for strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews.
  • Prepares insights and results for marketing activity and performance utilizing supporting data /reports and maintains a forward-looking analysis/plan and strategic direction.
RequirementsThe Benefits- Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:
  • Access to your pay when you need it through DailyPay (Based on hotel)
  • Health insurance
  • Complimentary Parking
  • Complimentary/Discounted Lunches
  • Team Member Access to Fitness Center
  • Career growth and development
  • Team Member Resource Groups
  • Recognition and rewards programs
  • Go Hilton travel discount program
  • Best-in-Class Paid Time Off (PTO)
  • Supportive parental leave
  • Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
  • Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
*Please note, benefits may vary depending on the classification and union status of the position.

Source: Hospitality Online

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